Overworked, stressed out and struggling to juggle your work life balance- the norm of modern life. The rapid growth of the health and wellness market has tapped into all the symptoms of struggling millennials to become a booming market for boutique workouts, and feel good fast concepts. We’ve taken a look at three brands who are capitalising on our need for health and wellness.
Content Beauty & Wellbeing: Leading the way for London’s growing apothecary scene
Dubbed ‘London’s leading organic and natural apothecary’ by InStyle and named Wallpaper Magazine’s Best Independent Beauty Store 2015, Content Beauty & Wellbeing has quickly risen to become one of London’s leading apothecaries since opening its doors in 2008. As well as offering some of the world’s best cult natural beauty brands – all carefully handpicked by Content’s discerning team – the brand also offers treatments and consultations, available by reservation. In line with the current retail trend for store spaces that foster a sense of community by playing home. Content’s founder, Imelda Burke, has locked onto a good thing at a good time; according to the Soil Association, the organic health and beauty industry business increased by 21.6 perfect to £54.2 million in 2016, and this figure is set to increase over the course of 2017.
1Rebel: Rebranding the concept of fitness
As millennials lose interest in partying, they need something else to latch on to and, right now, that ‘something’ is fitness. Boutique fitness studios like 1Rebel are revolutionising the sector, targeting twentysomethings by making their London-based spaces look and sound like nightclubs, as well as offering alcohol through a licensed bar to the new breed of ‘health hedonists’ who like to treat themselves to a cocktail after a late-night workout. 1Rebel offers a free glass of prosecco to those who turn up on Fridays, and also boasts its own hair salon, Barber + Blow, on site.
As an increasing number of young people are ditching clubs and pubs for socialising, and meeting their friends at fitness classes instead, it’s natural that the market for stylish workout gear is booming – especially in Instagrammable places like 1Rebel. And the company is tapping into fashion and beauty through discounts from style-oriented fitness apparel brands, its most recent being with Active Man. The company’s two London locations are regularly praised for having some of the best changing rooms in the capital and, boasting complimentary ghd and Cowshed grooming products, it’s easy to see why.
HUM Nutrition: Paving the way for targeted health and beauty supplements
‘Vitamins and mineral sales continue to be propelled by consumers’ emphasis on health and wellbeing, leading people to take a more proactive approach towards their health,’ says Jack Duckett, Senior Consumer Lifestyles Analyst at Mintel, explaining increased consumer interest in vitamins and minerals.
Supplements specialist HUM Nutrition offers personalised supplementation by inviting its new customers to take a three-minute online quiz, which works to determine a user’s supplement needs depending on their lifestyle, diet, skin type and health and beauty concerns. Customers are offered instant gratification in the form of a few recommendations immediately after the quiz has been completed and, in the background, each customer is assigned to a personal HUM Nutritionist, who prepares a detailed health report based upon this initial screening process. As well as offering solutions, in supplement-form, for common health and lifestyle complaints, HUM’s specialist area is beauty supplements – in line with its mantra that ‘beauty starts from within’ – and one of its biggest stockists is US beauty giant Sephora.
By blending expert advice with tailored recommendations, HUM is serving their core demographic, which the brand’s CEO and co-founder Walter Faulstroh describes as “millennial women who feel empowered by knowledge, who like to invest in their beauty future and discover brands through reviews, social media and recommendations.”
Walter Faulstroh, CEO & Co-Founder, HUM Nutrition, Imelda Burke, Founder, Content, Beauty & Wellbeing and James Balfour, Co-Founder, 1Rebel join us to discuss 'The New Fashion is Health and Wellness', at our London Beauty Summit on May 17th. Book your ticket here.
Image Source: Brandettes