Weekly Stories

42: Decoded Fashion Hackathon Finalist, Launches with Y Combinator

Posted by Kuma Djamgerchinova on Feb 25, 2014 10:01:22 PM

Retail data startup, 42, launched this week with the backing of Y Combinator. The company came to life during Decoded Fashion Hackathon last year, and headed to Milan as a finalist for our Fashion Pitch competition presented by e-Pitti. 42 went on to debut at TechCrunch Disrupt last year, being then accepted at the prestigious accelerator program Y Combinator.

The company turns raw point-of-sale data into actionable insights that help businesses boost sales. The idea that ignited the company came from co-Founder Cathy Han, formerly of Procter & Gamble. As she told Techcrunch while working with larger retailers to help them better analyze data, she realized that a lot of brick-and-mortar businesses lacked a suite of online tools to leverage customer and sales data.

“One of the things we’ve been focused on is our data infrastructure – to design it to handle retailers with a growing quantity of data, and to have an API that will allow it to handle any type of query,” said Han.

Today, 42 works with its customers to configure custom reporting for their businesses, these custom reports can be automatically sent out via email to store managers in all locations on a regular basis.

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Topics: 42 Debut, startup, Y Combinator, 42, Cathy Han, Decoded Fashion Hackathon, Weekly Stories, e-Pitti, Techcrunch

Watch the Fashion Hackathon Finalists

Posted by Stephanie Cain on Feb 8, 2013 10:00:07 AM

Miss the pitches by our five finalists teams or just want to relive the magic? Check out the video of pitches by 42, Avant-Garde, Coveted, Fashion Dashboard, and SWATCHit!

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Topics: hackathon, startups, tech, 42, swatchit, coveted, fashion, avant-garde, Weekly Stories, Fashion Hackathon, pitches, fashion dashboard

The Fashion Hackathon Finalists

Posted by Stephanie Cain on Feb 7, 2013 7:56:01 PM


On Feb. 2-3, Decoded Fashion held the world’s first Fashion Hackathon, a 24-hour event where 550 registered participants and 78 teams competed to build a technology that helps American fashion designers.

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Topics: hackathon, startups, uri minkoff, e-commerce, tech, rebecca minkoff, emerging market, dkny, 42, steven kolb, apps, Michael Kors, swatchit, coveted, fashion, Zac Posen, dirk standen, social media, avant-garde, analytics, Rachel Roy, Weekly Stories, style.com, Fashion Hackathon, fashion tech, gilt groupe, fashion dashboard, donna karan, CFDA, tumblr

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