Weekly Stories

The New Stand: Daily Retail Refreshes for NY Commuters

Posted by Alison Gough & Katie Baron on Dec 8, 2015 5:20:32 PM

Based in New York’s bustling Union Square station, innovative retail concept The New Stand is providing commuters with convenience-based products, news, video content and digital deals that change on a daily basis. The move caters to modern consumers’ expectations of constant refreshes of information and inspiration. 

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Topics: app, shoppable content, Weekly Stories, retail conept

5 Minutes with Tinder's Founder

Posted by Claire Healy on Sep 8, 2015 11:10:24 AM


Image source: Sean Rad

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Topics: Q&A, user experience, app, social media, tinder, Weekly Stories

Model Casting App: Game Changer

Posted by Lisa Payne on Aug 27, 2015 10:00:57 AM


Image source: Swipecast

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Topics: Swipecast, photo sharing app, app, social media, Weekly Stories, instagram, Modelling Agencies

‘Louboutinize’: Christian Louboutin’s Branded Photo Filters

Posted by Samantha Fox & Katie Baron on Aug 26, 2015 3:44:46 PM


Image source: Christian Louboutin

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Topics: Louboutinize, app, social media, christian louboutin, Weekly Stories

Why an Apple Watch App Means ASOS Is Thinking out of the Box

Posted by Claire Healy on Apr 24, 2015 6:44:13 PM


ASOS YouTube Channel

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Topics: Apple Watch, app, fashion, ASOS, Weekly Stories

Why Zalando is Europe’s biggest fashion retailer

Posted by Claire Healy on Apr 8, 2015 10:00:38 AM

Do you shop at Zalando? The retailer sells branded shoes and clothing to 15 European countries, and is the continent’s largest online fashion retailer. After a well-documented struggle last year, the online powerhouse is back on top: just last month, it reported its first full-year profit, leading to a sale of 17.9 million shares that are now trading 13 percent higher than their listing price. The share sale will increase liquidity in the stock, and boost chances for the Berlin-based retailer to join Germany’s MDAX index. But what’s next for Amazon Fashion’s European cousin?

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Topics: e-commerce, mobile, Innovation, apps, app, fashion, ASOS, retail, Weekly Stories, mcommerce, fashion tech, ecommerce, Online Shopping, Retailing

Decoded Fashion at Apple HQ : The new e-commerce

Posted by Fay Cowan on Feb 11, 2014 2:09:46 PM

Screaming girls and Sherlock Holmes, what a way to open our Apple Store Meetup. If you arrived on time, you would’ve been met with an outpour of Benedict Cumberbatch fans, as we did a swift turn around to get ready for our event.

With a full house, it was time for us to reveal our 2014 Calendar and a special opportunity for founder Liz Bacelar to tell the story behind Decoded Fashion. We unveiled our plans for SXSW and the launch of the Fashion Hackathon and Summit for London this May. Not only that, but this year we have expanded our Meetup to create a global community to uncover the best tech in fashion. January saw us head to Toronto, whilst in March we will be in Dublin, Berlin and Singapore.

Up next fit solutions go to war Fits.me and Metail- let battle commence!! With the CEO’s of both discussing different approaches to the problem of fit and how they are bringing return rates down. There is no doubt the tech is great but do customers use it? With the key issues across fit solutions being 3D representation, digitising clothes cheaply and size/shape of people against size/shape of clothing. It’s also about understanding consumer mindset and behaviour, do they need to learn to use a fit tool? And the bigger question to be asked to the retailers, do they prefer conversion sells vs reduced return? With both solutions collecting a huge database of “body shapes”, it’s clear that there is further potential in this data, yet to be put into practise. With Metail CEO Tom Adeyoola closing with "the past 5 years have been about putting infinite things on the internet, the next 5 will be about making choices”.

Diffusing the debate, CEO, Runar Reistrup introduces Depop, a mobile shopping app, that could be described as a little like Instagram with a buy button. Yes, it is another social shopping app but what stands out is it’s network of influential sellers and it’s clever use of high profile social figures to help onboard users. It’s a great way for emerging designers to sell directly to the consumer, with Designer Katie Eary using Depop to sell her designs straight from the runway.

And finally, what a breath of fresh air when ShuffleHub’s two young founders took to the stage. With a dramatic intro and a book on the floor here is Shufflehub “taking away the work and bringing the feel good” to shopping. Taking us through the UX golden rules and introducing us to a humorous testing regime on hungover friends. "We get out friends drunk, and make them sleep over" just to prove it's easy to use. Aiming for the purest and simplest browsing on the internet, one big button, easy shopping for when you don’t know what you want and also for when you do. We have a good feeling about these boys!

The podcast is now available for download on itunes.

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Topics: london, startups, tech, Depop, Fits.me, Innovation, metail, meetup, ShuffleHub, app, fashion, Fashion App, social media, decoded fashion, Weekly Stories, fashion tech, ecommerce, apple

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