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Rimmel has launched a voice-activated make-up app

Posted by Katie Baron on Aug 23, 2017 9:40:37 AM

British cosmetics brand Rimmel, owned by US beauty group Coty, is bidding to take the increasingly densely populated world of augmented reality-powered beauty apps to a new level. It’s doing so with a live, virtual visual-effects cosmetics concept that’s not only rooted in Facebook (the place 55% of Rimmel consumers apparently choose as their first stop for beauty inspiration) but is also amplified with voice activation.  

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Topics: rimmel, personalistation, ar

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