Embracing the blossoming value of conversational artificial intelligence (AI) for retail, Macy’s has collaborated with IBM Watson – IBM’s cognitive technology division – to pilot an AI-based shopping assistant.

When Facebook announced the launch of its chatbot tool this April, it was a sure sign that artificial intelligence was about to become mainstream. And with a recent study by Mindshare UK revealing that 63% of consumers are willing to put their trust in such tools, now seems like the right time for brands to get themselves acquainted with the Bots.