More than 85% of millennials correlate their buying decisions to the responsible efforts a brand is making. Moreover, their willingness to recommend a given brand to others also increases in tandem with a brand’s goals towards doing social good. With an affluent, younger generation spelling it out loud that they want capitalism-with-a-conscience, luxury fashion brands can no longer afford to ignore the trend towards social good models. So who in the fash pack has listened to the millennials’ message so far – and how does technology help the cause of fashion’s leading B-corporations and environmentally friendly brands?