Weekly Stories

How Brands Are Transforming the Beauty Game With One-Stop Shops, Curation and More

Posted by Grace Howard on Aug 3, 2016 6:15:04 PM

In a society that never sits still, retailers need to work even harder to try to keep their customers in their stores and on their websites. Here, we investigate how one-stop shops have found a winning formula by blending high-end and lower-tier products, and why curated, insider-endorsed edits of product are having their moment. Plus, we take a look at why Estée Lauder’s new Millennial-targeted line is taking a different retail approach to its ‘big sister’ brand.

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Topics: beauty, Weekly Stories

Shiseido’s Digital Kiss Mobile Promo Targets Gen Z

Posted by Marta Podeszwa & Katie Baron on Jul 15, 2016 3:52:30 PM

Shiseido has launched an interactive, kiss-sharing mobile campaign to promote its new lipstick collection to digital natives Gen Z – a group that now constitutes 40% of global consumers (Pew, 2015).

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Topics: beauty, Weekly Stories

3ina: Instant Gratification Model

Posted by Lisa Payne on Feb 29, 2016 1:33:38 PM

A new beauty brand is set to disrupt the industry’s traditional distribution model by tapping into the ‘see-it-want-it-now’ consumer attitude – a bold move that could shape future product launches.

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Topics: Distribution, beauty, Weekly Stories

Retail Relevancy: Powder Personalises Beauty E-Tail

Posted by Marta Podeszwa & Katie Baron on Feb 18, 2016 7:13:12 PM

British publisher Time Inc. UK has launched a beauty website called Powder that offers personalised product suggestions based on users' self-selected filters, shrewdly wrapped in corresponding editorial content. A box of personalised products (both samples and full-size) can also be ordered for £36 ($52) every quarter.

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Topics: beauty, Personalisation, Weekly Stories

Blusho: Shoppable Beauty Community

Posted by Katie Baron & Stefanie Dorfer on Nov 16, 2015 2:48:45 PM


Image source: SMG

New British beauty e-marketplace Blusho is shaking up the sector with an unusually democratic retail model that merges user-generated content within an affiliate e-commerce model.

The site allows anyone from professional make-up artists to amateurs to become influencers by sharing images of their work within the community, or participating in themed competitions. However, only top contributors – those deemed by Blusho as having particularly high-quality work – are invited into an elite section on the site where they are able to monetise their content.

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Topics: millenials, e-commerce, affiliate program, beauty, Weekly Stories, User-generated content

Sephora Launches Beauty Box

Posted by Lisa Payne on Aug 21, 2015 10:00:08 AM


Image source: Sephora

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Topics: sephora, Memebox, subscription, beauty, Weekly Stories, Birchbox

AlpStories: High-Tech Beauty Store

Posted by Samantha Fox on Aug 6, 2015 10:00:39 AM


Image source: AlpStories, Croatia

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Topics: store concept, interior design, beauty, branding, Weekly Stories, beauty retail

Beauty Boom on YouTube

Posted by Lisa Payne on Jul 16, 2015 6:38:09 PM


Image source: Beauty blogger Michelle Phan on YouTube

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Topics: vloggers, subscription, beauty, Weekly Stories, youtube

Sephora Beauty: Omni-Channel Push

Posted by Alison Gough & Katie Baron on Mar 24, 2015 10:30:39 AM

French beauty retailer Sephora is gunning to become a forerunner in digital beauty retailing with the launch of an innovation lab and four new digital initiatives.

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Topics: e-commerce, mobile, Innovation, mobile commerce, technology, omnichannel, fashion, social media, retail, beauty, Weekly Stories, mcommerce, fashion tech, mobile apps, instagram, ecommerce, Online Shopping, Retailing

Tech And The Perfect Pout

Posted by Claire Healy on Dec 9, 2014 6:05:04 AM


Image source:szifon.com

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Topics: google glass, Makeup Genius, L'oreal, MiniLuxe, beauty, YSL Beauté, Weekly Stories, Makeup, Yves Saint Laurent

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