Weekly Stories

Does Authenticity Exist in an Influencer-Led World?

Posted by Grace Howard on Sep 11, 2017 2:00:00 PM

While the ‘unfiltered’ movement on social media – the concept of being ‘real’ in a virtual world – can often seem contrived, it’s safe to say that consumers are more likely to buy into a brand that uses ‘relatable’ influencers in their marketing strategies than those who opt to work with regular celebrities or models. Here, we unpack the business of influencer marketing, and consider where this lucrative sector will head in the future. As consumer eyes are starting to open to ‘pay-to-play’, will influencers’ authenticity begin to diminish?

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Topics: beauty influencers, influencers

Leveraging Communities: Beauty Influencers and the Power of the Crowd

Posted by Grace Howard on Aug 31, 2016 6:14:12 PM

A recent Mintel report has revealed that millennials are the demographic most likely to spend a quality amount of time on their beauty routines, as well as the generation most willing to experiment with products and improve their skill level in applying cosmetics products. So how can beauty brands hope to win over the digital generation? We’ve taken a look at the brands who are successfully doing just that.

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Topics: beauty influencers, Weekly Stories

Beauty Heroes: Philips' Ambassadors

Posted by Lisa Payne on Nov 27, 2015 9:30:49 AM

Image source: Philips

Dutch technology company Philips’ latest campaign in collaboration with Elle magazine in the UK taps the influence of global beauty ambassadors in a bid to engage consumers and spark a conversation about beauty routines.

Six beauty influencers are brought together on a global digital hub BeautyHeroes.com to share their beauty routines, tips, and endorse the next generation of innovative beauty regimes – many of which will undoubtedly centre on Philips’ beauty tech tools.

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Topics: elle, beauty influencers, Weekly Stories, bloggers, influencers, Philips

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