Even though, in theory, they sit side-by-side and frequently interact with each other, it often seems that the worlds of fashion and beauty are miles apart. Fashion and beauty bloggers work in entirely different ways and, unlike the lofty business of high-end fashion, beauty is generally marketed as being more accessible. We’ve taken a look at some of the ways the beauty industry is capitalising on tech to drive sales and create a buzz. Many fashion brands could learn from these pointers, integrating them into their own marketing strategies.
US virtual technologist ModiFace has unveiled an augmented reality mirror at this year's CES (Consumer Electronics Show) in Las Vegas. The touchscreen mirror simulates the effects of make-up, skincare, teeth whitening and anti-ageing products in high definition for a more realistic try-before-you-buy shopping experience.