Weekly Stories

Concierge Commerce: The Future of Online Beauty Experiences?

Posted by Grace Howard on Aug 30, 2017 3:00:00 PM

Look back a few years and you’d be pressed to find a beauty brand outside of the luxury market that offered personalised, VIP-feel experiences to its customers. Now, however, mass market brands are able to use tools like social media to forge deeper relationships with their customers, whatever their average spend. Here, we take a look at ‘concierge commerce’, targeted content creation and personalised shopping experiences.

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Topics: Beauty Store, Beauty Technology, beauty, Personalisation, content

Driving Tech Innovation: What Can Fashion Learn From Beauty?

Posted by Grace Howard on Mar 16, 2016 6:44:52 PM

Even though, in theory, they sit side-by-side and frequently interact with each other, it often seems that the worlds of fashion and beauty are miles apart. Fashion and beauty bloggers work in entirely different ways and, unlike the lofty business of high-end fashion, beauty is generally marketed as being more accessible. We’ve taken a look at some of the ways the beauty industry is capitalising on tech to drive sales and create a buzz. Many fashion brands could learn from these pointers, integrating them into their own marketing strategies.

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Topics: vloggers, Beauty Technology, Weekly Stories

CES: ModiFace Updates AR Beauty Makeover Tool

Posted by Marta Podeszwa & Katie Baron on Jan 11, 2016 4:22:58 PM

US virtual technologist ModiFace has unveiled an augmented reality mirror at this year's CES (Consumer Electronics Show) in Las Vegas. The touchscreen mirror simulates the effects of make-up, skincare, teeth whitening and anti-ageing products in high definition for a more realistic try-before-you-buy shopping experience.

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Topics: CES, in-store technology, Beauty Technology, Weekly Stories

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