Weekly Stories

Turning The Tables: Pure E-Tailers Going Offline

Posted by Anna Abrell on Jun 3, 2014 6:48:47 AM

Traditionally, fashion brands and retailers would open brick-and-mortar stores first to build their brands. Now an online presence can give a brand a much wider reach, and serve as a more cost effective option in creating a global flagship. Mary Katrantzou choose to launch her first store online in November 2012, speaking recently at the Decoded Fashion London Summit she told us why:

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Topics: La Moda, Showrooming, e-tailing, Fits.me, metail, MyWardrobe.com, Immediate Return, ASOS, Parcel Pods, Befittd, Virtusize, Weekly Stories, Daniel Bobroff, ecommerce, True Fit, Bodi.me, Sizing software

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