Weekly Stories

The digitally born brands making brick-and-mortar work

Posted by Grace Howard on Jul 17, 2017 2:01:46 PM

 


When shopping online offers efficiency and a wealth of choice, with minimal effort required beyond the tapping in of card details, it’s easy to see why consumers are opting to shop from home rather than head out to the high street. And, now that their potential customers are more than comfortable with e-commerce, new brands can start up quickly by purchasing a domain name. For some however, the lure of the in-store experience has proved too lucrative as digitally born brands make the move to bricks-and-mortar. Here, we look at three companies who’ve gone offline: how are they making it work? 

Read More

Topics: Weekly Stories, Bricks-and-mortar, in store experience, Retail Store, pop-up retail

How Can In-Store Tech Avoid Being Gimmicky?

Posted by Claire Healy on Aug 5, 2015 2:19:41 PM


Image source: John Lewis FOUND

Read More

Topics: John Lewis, Jaegar, in-store technology, e-tailers, retail, luxury retail, Bricks-and-mortar, Weekly Stories

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all

Follow Decoded Fashion