Despite the challenges that online apparel shopping poses, clothing and accessories make up today’s fastest-growing ecommerce segment. As reported in a recent article by Thomas Rankin, the founder of the mobile menswear app Dash Hudson, this is led by innovative fashion technology solutions that allow brands and e-tailers to tailor both product and content to each shoppers’ specific needs. Not only does this engage consumers and allow them to shop more conveniently than ever before, but it has also revolutionised shopping for a commonly overlooked, yet highly important and loyal customer segment: men.
Topics: curated subscription, MR PORTER, The Hobbyists, Erik Lautier, Trunk Club, Fab, Jack Threads, business insider, Frank & Oak, menswear, Thomas Rankin, Rakuten Linkshare, The Dandy Project, This Fellow, Svpply, Weekly Stories, Bombfell, The Simplistic Man, ecommerce, Online Shopping, social commerce, Retailing, bonobos
Rachel Tipograph is “making Gap cool again for the first time since Bill Clinton was President,” according to Business Insider. As Gap’s Global Director of Digital & Social Media, Rachel oversees strategy, implementation and measurement. She judged the pitches at the world’s first Fashion Hackathon, and we chatted with her on what tech she can’t live without.
Topics: retail tech, startups, business insider, IT technology, digital media, rachel tipograph, Fashion Tech Talk, in-store technology, enterprise startup, social media, gap, radian 6, Weekly Stories, iphone, Fashion Hackathon