Weekly Stories

Zara Launches Gender-Neutral E-Tail Category

Posted by Katie Baron & Stefanie Dorfer on Mar 17, 2016 10:00:00 AM

Fast-fashion giant Zara has launched a genderless section on its e-commerce site in response to major attitudinal shifts regarding gender diversity, heavily influenced by Generation Z (aged six to 21).

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Topics: Concept Clothes, Weekly Stories, ecommerce

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