Weekly Stories

Authenticity & Adventure: Using Data to Deliver

Posted by Grace Howard on Aug 21, 2017 4:14:39 PM

Leveraging customer data effectively is a key area of interest for retail companies right now, in order to help their brands stand out in a crowded market. IBM has reported that 94% of retail executives intend to invest in ‘cognitive computing’ to provide a more personalised shopping experience to customers. So which brands are already doing this, and how are they making it work?

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Topics: Payment Services, Personalisation, data, Consumer Data

DECODING DATA

Posted by Claire Healy on Mar 5, 2015 5:10:56 PM

How can retailers decode a world of customer data in today’s marketplace? This is just one of the questions that our 2015 London Summit will be asking when it hits Kings Cross on May 20-21. Targeting consumers’ needs across a multitude of channels has evidently become an urgent issue for fashion retailers in the last year, but knowing how to actively engage users through a personalized experience is easier said than done.

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Topics: e-commerce, tech, digital marketing, retailers, fashion, retail, Digital Innovation, Weekly Stories, digital commerce, Consumer Data, fashion tech, Online Shopping, farfetch

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