Annie Thorp is the Chief Marketing Officer of MM.LaFLeur – the digital powerhouse spearheading style for professional women. Before catching her speak at our New York Summit this fall, we discovered her thoughts on the need to declutter the ecommerce space and maintain a customer-first mindset.
The customer is king. We’re all familiar with that old adage, but how should retailers really be approaching customer service in 2016? Times are changing and consumers are becoming more demanding yet, equally, new technological developments are also giving retailers the opportunity to stay ahead of the game and build rapport with their customer base. We have taken a look at some of the retailers who are killing it on the customer service front. What can other brands take from their innovative approaches?
American denim brand True Religion is arming its sales associates with a fleet of smart (Apple) watches to provide a more personalised customer service. Scheduled for roll out in its LA and New York locations this month (April), the initiative, dubbed Band by True Religion, works in sync with the brand’s existing True Religion app – directly connecting it to existing consumer info.