On Wednesday’s evening, fashion and retail’s social-media savviest flocked to Twitter’s UK HQ for Decoded Fashion’s first London Meetup of the year. The topic of discussion was one surely to be at the forefront of many brand’s minds going into 2015: how can new technologies help brands turn content into cash? Well positioned to answer that question were the evening’s four speakers, who each offered their own insights as to how we can move beyond mere hashtags when it comes to making a return on digital investment (although, of course, there had to be a hashtag – check out #DFMeetUp for running commentary from our network). For those of you who couldn’t make it, here’s our highlights from the discussion: from #TwitterFashion, to deeplinking ads, to taggable video and shoppable Instagram.
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