“To remain at the cutting-edge, luxury brands must learn to harness AI to pioneer new and meaningful experiences with consumers,” Marc Close, CEO of bespoke apparel platform Bespokify, wrote for the Business of Fashion last month in an op-ed entitled ‘Technology is Eating Fashion.’ With large retailers, including Amazon and ASOS, jumping on the AI bandwagon, Close has a point. But, for those yet to dip their toes into the water, what’s the best way to approach artificial intelligence technology? Here, we look at some companies that are embracing – and creating – AI tech in different ways.
In our upcoming London summit, one of the hot topics being discussed will be brands’ approach to social media, which now is an essential in every successful fashion label’s arsenal. Here, we take a look at the brands doing social the right way, and consider what others could be doing to enhance their online presence.
Following plenty of innovative moves at New York Fashion Week, London Fashion Week was certainly more subdued. However, London still didn’t fail to show its creative side. The hot topic of the week was Burberry’s hotly anticipated ‘see now, buy now’ shows, but have long delivery times left the concept falling a little flat? Elsewhere, Johnny Coca utilised Instagram to publish teasers of his Mulberry début, and Twitter’s most-discussed LFW brands were revealed. Here are our top tech moments from London Fashion Week.
How can retailers decode a world of customer data in today’s marketplace? This is just one of the questions that our 2015 London Summit will be asking when it hits Kings Cross on May 20-21. Targeting consumers’ needs across a multitude of channels has evidently become an urgent issue for fashion retailers in the last year, but knowing how to actively engage users through a personalized experience is easier said than done.