Weekly Stories

Blusho: Shoppable Beauty Community

Posted by Katie Baron & Stefanie Dorfer on Nov 16, 2015 2:48:45 PM


Image source: SMG

New British beauty e-marketplace Blusho is shaking up the sector with an unusually democratic retail model that merges user-generated content within an affiliate e-commerce model.

The site allows anyone from professional make-up artists to amateurs to become influencers by sharing images of their work within the community, or participating in themed competitions. However, only top contributors – those deemed by Blusho as having particularly high-quality work – are invited into an elite section on the site where they are able to monetise their content.

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Topics: millenials, e-commerce, affiliate program, beauty, Weekly Stories, User-generated content

Storytelling Successes of the Summer

Posted by Claire Healy on Aug 12, 2015 6:26:14 PM


Image source: AdWeek

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Topics: Omnichannel strategy, Under Armour, amazon, snapchat, e-commerce, campaigns, social media, burberry, periscope, Weekly Stories, stories

Miss Sixty x Powa Tag, Tap-to-Pay

Posted by Marta Podeszwa & Katie Baron on Jul 28, 2015 2:06:25 PM


Image source: Miss Sixty

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Topics: e-commerce, Multi-channel retailing, Mobile Payment, Miss Sixty, Mobile App, Weekly Stories

Luxury Groups to Get to Know Now!

Posted by Staff on Apr 9, 2015 10:00:13 AM

When it comes to global luxury groups, it can be hard to see past the endless sparring between the industry’s biggest players, KERING and LVMH. But with the burst of digital making its presence felt from East to West, the current marketplace is more open than you might think. Today, a number of newer groups are vying for attention – and, with some big acquisitions and unique strategy under their belts, 2015 could be the year you hear less from KERING and LVMH and more from some of the following names.

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Topics: e-commerce, mobile, fashion, luxury, retail, Weekly Stories, mcommerce, fashion tech, instagram, ecommerce, Online Shopping, Retailing

Why Zalando is Europe’s biggest fashion retailer

Posted by Claire Healy on Apr 8, 2015 10:00:38 AM

Do you shop at Zalando? The retailer sells branded shoes and clothing to 15 European countries, and is the continent’s largest online fashion retailer. After a well-documented struggle last year, the online powerhouse is back on top: just last month, it reported its first full-year profit, leading to a sale of 17.9 million shares that are now trading 13 percent higher than their listing price. The share sale will increase liquidity in the stock, and boost chances for the Berlin-based retailer to join Germany’s MDAX index. But what’s next for Amazon Fashion’s European cousin?

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Topics: e-commerce, mobile, Innovation, apps, app, fashion, ASOS, retail, Weekly Stories, mcommerce, fashion tech, ecommerce, Online Shopping, Retailing

Engagement and Relevance: SXSW 2015 Recap

Posted by Louise Roose & Pieter Jongerius on Apr 7, 2015 4:28:03 PM

Two major trends stood out at this year’s South by Southwest, Engagement and Relevance and here’s the lowdown on how they will impact brands in 2015.

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Topics: millenials, sxsw, e-commerce, tech, mobile, Innovation, mobile commerce, technology, omnichannel, fashion, retail, Weekly Stories, mcommerce, fashion tech, ecommerce, Online Shopping, Retailing

Should magazines get into E-Commerce?

Posted by Claire Healy on Mar 26, 2015 4:44:02 PM

When you go to Eva Chen’s Instagram, you receive the usual riot of colour-coordinated #shoesies, brunches and CTAs to buy carefully arranged products that you’d expect from your favourite fashion bloggers. Except Eva Chen’s actually an editor-in-chief – heading up Lucky magazine for two years this June, the stylish editor and prolific social media poster has taken the magazine into a new era. The key shift, for many, is the introduction of Lucky Shops – the e-commerce platform that now forms part of the Lucky Group alongside the magazine. When the announcement was made last Autumn to spin off from Conde Nast and join forces with BeachMint for a heavy focus on e-commerce, trendwatchers were worried. With other traditional media companies having tried and failed at e-commerce, where does the marriage of commerce and publishing stand in 2015?

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Topics: pinterest, e-commerce, mobile, Innovation, mobile commerce, fashion, social media, Weekly Stories, mcommerce, fashion tech, instagram, Online Shopping, Retailing

Sephora Beauty: Omni-Channel Push

Posted by Alison Gough & Katie Baron on Mar 24, 2015 10:30:39 AM

French beauty retailer Sephora is gunning to become a forerunner in digital beauty retailing with the launch of an innovation lab and four new digital initiatives.

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Topics: e-commerce, mobile, Innovation, mobile commerce, technology, omnichannel, fashion, social media, retail, beauty, Weekly Stories, mcommerce, fashion tech, mobile apps, instagram, ecommerce, Online Shopping, Retailing

SXstyle: The Best Of The Rest

Posted by Claire Healy on Mar 12, 2015 4:24:16 PM

Decoded Fashion hits SXSW Interactive on March 13-17 – in the run-up, we’ll be posting content that gives you a sneak peek of what to expect: including panel sessions, special events and the return of our Mentorship Hub.

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Topics: sxsw, e-commerce, wearable tech, wearables, Innovation, mobile commerce, apps, Wearable Technology, WearableTech, fashion, social media, retail, Weekly Stories, mcommerce, fashion tech, ecommerce, Retailing

DECODING DATA

Posted by Claire Healy on Mar 5, 2015 5:10:56 PM

How can retailers decode a world of customer data in today’s marketplace? This is just one of the questions that our 2015 London Summit will be asking when it hits Kings Cross on May 20-21. Targeting consumers’ needs across a multitude of channels has evidently become an urgent issue for fashion retailers in the last year, but knowing how to actively engage users through a personalized experience is easier said than done.

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Topics: e-commerce, tech, digital marketing, retailers, fashion, retail, Digital Innovation, Weekly Stories, digital commerce, Consumer Data, fashion tech, Online Shopping, farfetch

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