Weekly Stories

Metail x Glamour Magazine

Posted by Grace Howard on Dec 1, 2015 12:32:21 PM

Image source: Glamour

Fashion tech start-up Metail has partnered with British Glamour Magazine to create a truly immersive online editorial fashion experience, which enables users to create 3D models of themselves in order to virtually try on clothing.

Accessible on smartphones, tablets and desktops, Glamour's Metail collab site asks visitors to enter just three simple measurements – height, weight and bra size – before they are given estimates (which are fully adjustable) of their hip and waist measurements. After these details have been clarified, Metail's technology generates a virtual version of the user's body, dubbed a MeModel, which aims to depict how clothes viewed online would really look off-screen on the user’s body.

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Topics: Virtual Fitting Room, metail, Glamour magazine, Weekly Stories, e-tail, editorial fashion experience

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