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Addressing fashion’s record around sustainability

Posted by Grace Howard on Feb 20, 2018 2:30:49 PM

Fashion’s relationship with sustainability has always been fraught; links to inherently unglamourous garb, from baggy hemp trousers to sack-like dresses, are tricky to shake off. But since the Rena Plaza factory collapse made mainstream news in 2013, shining a light on the dark side of the fashion industry, many brands have made steps towards a greener, cleaner future. Transparency is key for brands in 2018, who need to listen to the growing concerns of their consumers, with ‘woke’ millennials and gen Xers demanding a clear view of the provenance of their purchases - “[They] demand more transparency and responsibility from corporations,” Francois-Henri Pinault, CEO of Kering, told the HuffPost last summer -  it’s time for brands to make their stand.

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Topics: sustainability, ethical, eco-fashion

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