Weekly Stories

Ever-Evolving Ecomm: Keeping Your Foot on the Gas

Posted by Grace Howard on Oct 11, 2017 11:35:24 AM

In the relentlessly evolving ecommerce space, it’s imperative that ecomm-savvy brands and retailers stay ahead of the game, because nothing’s a given. We take a look at a handful of companies that are owning the online space by finding their USPs, capitalising on personalisation and reinventing the resale market.

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Topics: ecommerce, CUSTOMER

Going Offline: How Can Fashion Brands Build Physical Communities?

Posted by Grace Howard on Mar 29, 2016 1:06:21 PM

Given that fashion was around way before the dawn of the internet age, creating a physical community around one’s brand should, in theory, be easy. But as technology develops, multiple online stores can be visited in a matter of minutes. Consumers become less engaged, less loyal, and ultimately more reluctant to venture into offline worlds. So, how can fashion brands regain interest by fostering a community feel?

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Topics: Online Retail, in store experience, Weekly Stories, ecommerce

Zara Launches Gender-Neutral E-Tail Category

Posted by Katie Baron & Stefanie Dorfer on Mar 17, 2016 10:00:00 AM

Fast-fashion giant Zara has launched a genderless section on its e-commerce site in response to major attitudinal shifts regarding gender diversity, heavily influenced by Generation Z (aged six to 21).

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Topics: Concept Clothes, Weekly Stories, ecommerce

LUISAVIAROMA CEO On The Future of E-Commerce

Posted by Sofia Celeste on Nov 3, 2015 7:19:10 PM

Image source: LUISAVIAROMA

Andrea Panconesi, the CEO of LUISAVIAROMA, doesn't have an actual office at his headquarters, where young techies are clickety-clacking on their keyboards and processing thousands of orders from all over the world. When he isn't traveling, he is roaming about the office - moving from the graphic department to the customer service desk, observing how his international business is progressing.

The grandson of the original Luisa Jaquin, Panconesi guided his grandmother's company into the 21st century by jumping on the Internet wave as soon as it began to crest. As a result and through his online business, the United States and China are the family-run company's top two markets.

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Topics: LUISAVIAROMA, technology, Weekly Stories, ecommerce, Online Shopping

How Should Retailers Be Using Tech To Their Advantage?

Posted by Grace Howard on Oct 24, 2015 10:19:49 PM

Image source: Apple Pay

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Topics: Near-Field Communication (NFC), Apple Pay, Body Scanning, heat mapping, Selfridges, Weekly Stories, ecommerce, Online Shopping

5 Minutes with Under Armour

Posted by Claire Healy on Sep 15, 2015 10:30:28 AM

Image source: Sid Jatia

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Topics: Under Armour, wearables, mobile, Q&A, customer experience, Weekly Stories, ecommerce

Heal’s ‘Digital Discoveries’: Digital-Physical Integration

Posted by Katie Baron on Sep 4, 2015 10:30:40 AM

Image source: CloudTags

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Topics: Heal's, Near-Field Communication (NFC), targeted experience, omnichannel, Weekly Stories, ecommerce, Flagship Stores

Style.com’s e-commerce transformation: the lowdown

Posted by Claire Healy on May 5, 2015 11:39:04 AM

All industry eyes have been on Condé Nast this year, as we waited for details of the global powerhouse’s long-anticipated e-commerce revolution. This week, the world’s best-known media company finally gave us an answer: Style.com, the company’s fashion news and runway website, will be transformed into a global e-commerce destination sometime in the autumn. Announced in a Business of Fashion exclusive on Monday, the company did not disclose a specific date for the shift, but it is sure to be an industry gamechanger: set to bridge Condé Nast’s satellite titles around the world like never before. The move represents a turning point for traditional print, as the publishing company pegs its ambitions on the $1.5 trillion e-commerce market in the face of declining advertising sales.

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Topics: Weekly Stories, style.com, ecommerce, conde nast

Luxury Groups to Get to Know Now!

Posted by Staff on Apr 9, 2015 10:00:13 AM

When it comes to global luxury groups, it can be hard to see past the endless sparring between the industry’s biggest players, KERING and LVMH. But with the burst of digital making its presence felt from East to West, the current marketplace is more open than you might think. Today, a number of newer groups are vying for attention – and, with some big acquisitions and unique strategy under their belts, 2015 could be the year you hear less from KERING and LVMH and more from some of the following names.

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Topics: e-commerce, mobile, fashion, luxury, retail, Weekly Stories, mcommerce, fashion tech, instagram, ecommerce, Online Shopping, Retailing

Why Zalando is Europe’s biggest fashion retailer

Posted by Claire Healy on Apr 8, 2015 10:00:38 AM

Do you shop at Zalando? The retailer sells branded shoes and clothing to 15 European countries, and is the continent’s largest online fashion retailer. After a well-documented struggle last year, the online powerhouse is back on top: just last month, it reported its first full-year profit, leading to a sale of 17.9 million shares that are now trading 13 percent higher than their listing price. The share sale will increase liquidity in the stock, and boost chances for the Berlin-based retailer to join Germany’s MDAX index. But what’s next for Amazon Fashion’s European cousin?

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Topics: e-commerce, mobile, Innovation, apps, app, fashion, ASOS, retail, Weekly Stories, mcommerce, fashion tech, ecommerce, Online Shopping, Retailing

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