On May 20-21, the world’s most forward-looking innovators, disruptors and brands – all of whom are connecting the dots between fashion and technology – descended on Kings Cross in London for Decoded Fashion’s annual Summit. Couldn’t make it? No fear – we’ve revisited the panels, roundtables, tweets and conversations to compile some of the best nuggets of advice and surprising facts from the event.
Speaking candidly on day one of the 2015 Decoded Fashion London Summit, Hussein Chalayan explored technology's ability to connect brands with consumers in more meaningful ways, the effect of FOMO (fear of missing out) on fashion consumption, and the growth of slow fashion.
When it comes to global luxury groups, it can be hard to see past the endless sparring between the industry’s biggest players, KERING and LVMH. But with the burst of digital making its presence felt from East to West, the current marketplace is more open than you might think. Today, a number of newer groups are vying for attention – and, with some big acquisitions and unique strategy under their belts, 2015 could be the year you hear less from KERING and LVMH and more from some of the following names.
Do you shop at Zalando? The retailer sells branded shoes and clothing to 15 European countries, and is the continent’s largest online fashion retailer. After a well-documented struggle last year, the online powerhouse is back on top: just last month, it reported its first full-year profit, leading to a sale of 17.9 million shares that are now trading 13 percent higher than their listing price. The share sale will increase liquidity in the stock, and boost chances for the Berlin-based retailer to join Germany’s MDAX index. But what’s next for Amazon Fashion’s European cousin?
Two major trends stood out at this year’s South by Southwest, Engagement and Relevance and here’s the lowdown on how they will impact brands in 2015.
Topics: millenials, sxsw, e-commerce, tech, mobile, Innovation, mobile commerce, technology, omnichannel, fashion, retail, Weekly Stories, mcommerce, fashion tech, ecommerce, Online Shopping, Retailing
In a year that’s seen e-commerce upstarts like V-Files bring young designers to the forefront, and Farfetch become a rare fashion retail ‘unicorn’ after being valued at $1 billion, commentators have been waiting for a shake up amongst the industry’s biggest players. That shake-up came last Tuesday, when Richemont SA confirmed it will merge Net-a-Porter with Italian rival Yoox SpA. As the fashion world and consumers alike react to the news, we’ve got the lowdown on what to expect next.
The battle of the live-streaming apps has begun: joining residing champ Meerkat in the ring is Twitter’s new Periscope app, which launched last Thursday. And, though the current battle has the big news organisations all a-flutter, the war is going to be one to win the hearts (and phones) of the fashion world.