Image source: Chromat
On May 20-21, the world’s most forward-looking innovators, disruptors and brands – all of whom are connecting the dots between fashion and technology – descended on Kings Cross in London for Decoded Fashion’s annual Summit. Couldn’t make it? No fear – we’ve revisited the panels, roundtables, tweets and conversations to compile some of the best nuggets of advice and surprising facts from the event.
When it comes to global luxury groups, it can be hard to see past the endless sparring between the industry’s biggest players, KERING and LVMH. But with the burst of digital making its presence felt from East to West, the current marketplace is more open than you might think. Today, a number of newer groups are vying for attention – and, with some big acquisitions and unique strategy under their belts, 2015 could be the year you hear less from KERING and LVMH and more from some of the following names.
Do you shop at Zalando? The retailer sells branded shoes and clothing to 15 European countries, and is the continent’s largest online fashion retailer. After a well-documented struggle last year, the online powerhouse is back on top: just last month, it reported its first full-year profit, leading to a sale of 17.9 million shares that are now trading 13 percent higher than their listing price. The share sale will increase liquidity in the stock, and boost chances for the Berlin-based retailer to join Germany’s MDAX index. But what’s next for Amazon Fashion’s European cousin?
Two major trends stood out at this year’s South by Southwest, Engagement and Relevance and here’s the lowdown on how they will impact brands in 2015.
Topics: millenials, sxsw, e-commerce, tech, mobile, Innovation, mobile commerce, technology, omnichannel, fashion, retail, Weekly Stories, mcommerce, fashion tech, ecommerce, Online Shopping, Retailing
The battle of the live-streaming apps has begun: joining residing champ Meerkat in the ring is Twitter’s new Periscope app, which launched last Thursday. And, though the current battle has the big news organisations all a-flutter, the war is going to be one to win the hearts (and phones) of the fashion world.
When you go to Eva Chen’s Instagram, you receive the usual riot of colour-coordinated #shoesies, brunches and CTAs to buy carefully arranged products that you’d expect from your favourite fashion bloggers. Except Eva Chen’s actually an editor-in-chief – heading up Lucky magazine for two years this June, the stylish editor and prolific social media poster has taken the magazine into a new era. The key shift, for many, is the introduction of Lucky Shops – the e-commerce platform that now forms part of the Lucky Group alongside the magazine. When the announcement was made last Autumn to spin off from Conde Nast and join forces with BeachMint for a heavy focus on e-commerce, trendwatchers were worried. With other traditional media companies having tried and failed at e-commerce, where does the marriage of commerce and publishing stand in 2015?
French beauty retailer Sephora is gunning to become a forerunner in digital beauty retailing with the launch of an innovation lab and four new digital initiatives.
Topics: e-commerce, mobile, Innovation, mobile commerce, technology, omnichannel, fashion, social media, retail, beauty, Weekly Stories, mcommerce, fashion tech, mobile apps, instagram, ecommerce, Online Shopping, Retailing
Decoded Fashion hits SXSW Interactive on March 13-17 – in the run-up, we’ll be posting content that gives you a sneak peek of what to expect: including panel sessions, special events and the return of our Mentorship Hub.
Topics: sxsw, e-commerce, wearable tech, wearables, Innovation, mobile commerce, apps, Wearable Technology, WearableTech, fashion, social media, retail, Weekly Stories, mcommerce, fashion tech, ecommerce, Retailing