ICYMI, Silicon Valley has its own fashion week now. Hosted by Betabrand, the 'week' took place over three consecutive nights earlier this month, calling itself the ‘Wackiest Show in Town’ and promising drones, robots and ‘mad inventions.’ And maybe some clothes, too. Confused? Here’s our lowdown on the event that brought some of fashion tech’s brightest thinkers out of the conference hall and onto the catwalk.
Set to hit Kings Cross on May 20-21, our annual London Summit will feature speakers from both the technology-first and fashion-first sides of the industry: including Google, Matchesfashion.com, Farfetch and John Lewis. One of the companies that has been most eager for two worlds to collide is Amazon Fashion, whose European VP Sergio Bucher will be speaking at the Summit. Ahead of his appearance, we thought we’d give you an update on the fastest growing and most fashionable arm of the WWW’s most famous e-commerce site: then, now, and what’s coming next.