Weekly Stories

Should magazines get into E-Commerce?

Posted by Claire Healy on Mar 26, 2015 4:44:02 PM

When you go to Eva Chen’s Instagram, you receive the usual riot of colour-coordinated #shoesies, brunches and CTAs to buy carefully arranged products that you’d expect from your favourite fashion bloggers. Except Eva Chen’s actually an editor-in-chief – heading up Lucky magazine for two years this June, the stylish editor and prolific social media poster has taken the magazine into a new era. The key shift, for many, is the introduction of Lucky Shops – the e-commerce platform that now forms part of the Lucky Group alongside the magazine. When the announcement was made last Autumn to spin off from Conde Nast and join forces with BeachMint for a heavy focus on e-commerce, trendwatchers were worried. With other traditional media companies having tried and failed at e-commerce, where does the marriage of commerce and publishing stand in 2015?

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Topics: pinterest, e-commerce, mobile, Innovation, mobile commerce, fashion, social media, Weekly Stories, mcommerce, fashion tech, instagram, Online Shopping, Retailing

Sephora Beauty: Omni-Channel Push

Posted by Alison Gough & Katie Baron on Mar 24, 2015 10:30:39 AM

French beauty retailer Sephora is gunning to become a forerunner in digital beauty retailing with the launch of an innovation lab and four new digital initiatives.

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Topics: e-commerce, mobile, Innovation, mobile commerce, technology, omnichannel, fashion, social media, retail, beauty, Weekly Stories, mcommerce, fashion tech, mobile apps, instagram, ecommerce, Online Shopping, Retailing

SXstyle: The Best Of The Rest

Posted by Claire Healy on Mar 12, 2015 4:24:16 PM

Decoded Fashion hits SXSW Interactive on March 13-17 – in the run-up, we’ll be posting content that gives you a sneak peek of what to expect: including panel sessions, special events and the return of our Mentorship Hub.

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Topics: sxsw, e-commerce, wearable tech, wearables, Innovation, mobile commerce, apps, Wearable Technology, WearableTech, fashion, social media, retail, Weekly Stories, mcommerce, fashion tech, ecommerce, Retailing

Amazon Fashion: Then, Now, Next

Posted by Claire Healy on Mar 11, 2015 5:01:02 PM

Set to hit Kings Cross on May 20-21, our annual London Summit will feature speakers from both the technology-first and fashion-first sides of the industry: including Google, Matchesfashion.com, Farfetch and John Lewis. One of the companies that has been most eager for two worlds to collide is Amazon Fashion, whose European VP Sergio Bucher will be speaking at the Summit. Ahead of his appearance, we thought we’d give you an update on the fastest growing and most fashionable arm of the WWW’s most famous e-commerce site: then, now, and what’s coming next.

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Topics: amazon, fashion week, tech, online, fashion, retail, Digital Innovation, Weekly Stories, digital, mcommerce, fashion tech

DECODING DATA

Posted by Claire Healy on Mar 5, 2015 5:10:56 PM

How can retailers decode a world of customer data in today’s marketplace? This is just one of the questions that our 2015 London Summit will be asking when it hits Kings Cross on May 20-21. Targeting consumers’ needs across a multitude of channels has evidently become an urgent issue for fashion retailers in the last year, but knowing how to actively engage users through a personalized experience is easier said than done.

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Topics: e-commerce, tech, digital marketing, retailers, fashion, retail, Digital Innovation, Weekly Stories, digital commerce, Consumer Data, fashion tech, Online Shopping, farfetch

Decoded Fashion at SXSW: Special Events

Posted by Claire Healy on Mar 3, 2015 1:59:30 PM

SXSW Interactive is almost here! In the run-up for the festival on March 13-17, it's time to take a moment to sign up for our special events, featuring new hot startups as well as established brands. And most involve a cocktail or two.

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Topics: sxsw, Visual Search, JW Hotel, wearable tech, tech, Smartwatch, wearables, Innovation, John Lewis, Cortexica, Wearable Technology, technology, fashion, decoded fashion, combat gentlemen, Weekly Stories, fashion tech, swarovski

SXSW Fashion Hacked Gallery Part II: Fashion Meets Function

Posted by Claire Healy on Feb 18, 2015 12:59:52 PM

Decoded Fashion hits SXSW Interactive on March 13-17 – in the run-up, we’ll be posting content that gives you a sneak peek of what to expect: including panel sessions, special events and the return of our Mentorship Hub.

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Topics: kapture, sxsw, Thinx, Kovert designs, wearables, Fashion Hacked Gallery, fashion, Stelle Audio, Weekly Stories, Cuff, Function

Oh What a Year: The Best of Decoded Fashion's 2014

Posted by Staff on Dec 23, 2014 6:40:46 AM
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Topics: Community, Fashion Pitch, South by SouthWest, technology, Competition, Summit, fashion, Startup Competition, Weekly Stories, Wearables Competition, Fashion Hackathon, Infographic

Female CEOs Of Fashionable Tech Unite!

Posted by Claire Healy on Oct 29, 2014 9:43:04 PM

This week brought news both encouraging and disheartening for women trying to break into the big business of retail. Better to have the bad news, first: Britain has fallen to 26th place in the Global Gender Gap Report rankings, the lowest score for equality since 2008. In more uplifting news, Management Today Magazine have named their top entrepreneur of the year – and she’s a she. Victoria Beckham, whose global fashion empire has seen a £30m turnover and sales growth of 2,900% in 2014, was praised for her “finely tuned business acumen” and lack of inhibition in an industry that, once, would have turned their nose up at the feminine half of brand Beckham. When it comes to the fashionable tech industry, a new gen of female CEOs are well on their way to emulating this high-profile success. With one eye to the growing wearable tech sector and one eye to e-tail, there’s never been a better time to be a woman at the top.

Our global summit on Wearables and Retail Innovation, ‘Interconnected’, comes to New York on November 18-19 – and, with it, a whole host of powerful female speakers who have either founded their own businesses, or head up teams at some of the most exciting fashion retail companies around. Ready to represent the wearables sector – currently experiencing an unprecedented growth – are speakers such as Francesca Rosella. Founding wearable tech company CuteCircuit in 2004 with partner Ryan Genz, Rosella’s designs show on schedule at New York Fashion Week and count Katy Perry amongst their fans. Proving that this wearables malarkey is as much about intellectual prowess as business acumen is Sabine Seymour, founder and CEO of consulting firm Moondial. With a doctorate and several publications on intelligent clothing under her (electronic) belt, Seymour’s academics have informed her working life: giving brands creative direction in the new, sometimes scary environment of truly networked retail.

Labels that have entered the wearable fold more recently include the socially driven Wearable Experiments, and electronic jewellery start-up Kovert Designs. It seems that behind every wearables company, there’s a great woman: Billie Whitehouse (Wearable Experiments) and Kate Unsworth (Kovert) are just some of the inspirational young CEOs on the scene that will be joining Francesca Rosella and Sabine Seymour at our NY summit.

On the retail side, Victoria Beckham has more company than ever at the upper rungs of the fashion industry-as-global business. Just look at Tory Burch – the designer, entrepreneur and self-professed “information gatherer” has built a global apparel and accessories brand in just nine years. The Tory Burch foundation has been fighting for female empowerment since 2009, supporting women entrepreneurs and their families through small business loans, mentoring and education. Burch has even applied her golden touch to the wearable-tech industry: her good-looking accessories collab with fitness tracker FitBit was launched earlier this year.

The lesson for young women starting out in design and retail? In the end, just like the wearable accessories that will have the most success, tech can only empower if it is truly functional.

Reported by Claire Healy

Decoded Fashion New York will take place on November 18-19, 2014 at Metropolitan West. The full agenda can be found here.

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Topics: Kovert designs, wearables, tory burch, CuteCircuit, DFNYC, fashion, Weekly Stories, Moondial, victoria beckham

It’s all about me...MeModel

Posted by Fay Cowan on Sep 8, 2014 5:03:14 PM

Henry Holland has come a long way since the days of selling his slogan t-shirts on MySpace (yes, we remember MySpace). This Fashion Week his eponymous fashion brand, House of Holland, have announced a tech first. Over the past few months he has been working with local fashion technology company, Metail, to come up with something quite different for the Spring/Summer 2015 show. For the first time consumers will be able to create their own ‘MeModel’, try on clothing from the catwalk in real time, and then pre-order in the right size.

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Topics: House of Holland, fit technology, henry holland, metail, technology, fashion, london fashion week, SS15, Weekly Stories

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