Weekly Stories

The North Face: Lifestyle Playspace

Posted by Marta Podeszwa & Katie Baron on Nov 17, 2015 9:30:33 AM

Image source: Green Room Design

American outerwear brand The North Face has created a digitally enhanced, community-focused flagship in London. The store aims to entice the growing number of urban outdoor enthusiasts – according to 2015 research by the Outdoor Industries Association, in the US alone, nearly 50% of outdoor consumers live in or near cities.

Going against the traditional, linear mode of categorisation, the 4,305 sq ft space, conceived by London-based retail consultancy Green Room Design, displays products merchandised according to lifestyles – 'live', 'train' and 'explore'. Numerous video screens display footage of adventurous activities to convey the brand's passion for the great outdoors.

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Topics: The North FAce, Retail Store, Weekly Stories, Flagships

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