Despite the challenges that online apparel shopping poses, clothing and accessories make up today’s fastest-growing ecommerce segment. As reported in a recent article by Thomas Rankin, the founder of the mobile menswear app Dash Hudson, this is led by innovative fashion technology solutions that allow brands and e-tailers to tailor both product and content to each shoppers’ specific needs. Not only does this engage consumers and allow them to shop more conveniently than ever before, but it has also revolutionised shopping for a commonly overlooked, yet highly important and loyal customer segment: men.
