Weekly Stories

Capitalising on Chinese New Year 2016

Posted by Katie Baron & Stefanie Dorfer on Feb 1, 2016 6:13:20 PM

While luxury spending in China itself is decreasing, the appetite for spending away from home has risen by 10% over the past year – 78% of Chinese shoppers continue to buy their premium purchases abroad (Bain & Company, 2016). Chinese shoppers and Chinese New Year (CNY) – which falls on February 8 this year – therefore remain a critical target area.

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Topics: Holiday Season, china, department stores, Weekly Stories

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