Weekly Stories

Personalising Frank & Oak: Membership Retail for Men

Posted by Katie Baron & Stefanie Dorfer on May 24, 2016 3:30:28 PM

Hooking into the rising trend for retail with an advanced membership angle, Montreal menswear brand Frank + Oak has evolved its Hunt Club subscription service into a new tech-driven concept dubbed Elevate.

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Topics: in-store, Personalisation, Weekly Stories

True Religion Adopts Smart Service Watches

Posted by Katie Baron & Stefanie Dorfer on Apr 11, 2016 5:20:56 PM

American denim brand True Religion is arming its sales associates with a fleet of smart (Apple) watches to provide a more personalised customer service. Scheduled for roll out in its LA and New York locations this month (April), the initiative, dubbed Band by True Religion, works in sync with the brand’s existing True Religion app – directly connecting it to existing consumer info.

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Topics: in-store, customer service, Weekly Stories

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