Weekly Stories

Retail: New Store Navigation Tools

Posted by Stefanie Dorfer on Dec 13, 2017 9:43:23 AM

With consumers turning to their phones for information (83% believe this makes them more knowledgeable than store associates – Tulip Retail, 2017), shrewd brands are making mobile the default in-store interface. We highlight 2017’s best innovations for product detection and route navigation.

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Topics: navigation, in store experience

The digitally born brands making brick-and-mortar work

Posted by Grace Howard on Jul 17, 2017 2:01:46 PM

 


When shopping online offers efficiency and a wealth of choice, with minimal effort required beyond the tapping in of card details, it’s easy to see why consumers are opting to shop from home rather than head out to the high street. And, now that their potential customers are more than comfortable with e-commerce, new brands can start up quickly by purchasing a domain name. For some however, the lure of the in-store experience has proved too lucrative as digitally born brands make the move to bricks-and-mortar. Here, we look at three companies who’ve gone offline: how are they making it work? 

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Topics: Weekly Stories, Bricks-and-mortar, in store experience, Retail Store, pop-up retail

Going Offline: How Can Fashion Brands Build Physical Communities?

Posted by Grace Howard on Mar 29, 2016 1:06:21 PM

Given that fashion was around way before the dawn of the internet age, creating a physical community around one’s brand should, in theory, be easy. But as technology develops, multiple online stores can be visited in a matter of minutes. Consumers become less engaged, less loyal, and ultimately more reluctant to venture into offline worlds. So, how can fashion brands regain interest by fostering a community feel?

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Topics: Online Retail, in store experience, Weekly Stories, ecommerce

What Did NRF 2016 Tell Us About the Future of Retail?

Posted by Grace Howard on Jan 22, 2016 6:19:21 PM

Mobile payments were the hot topic of last year’s National Retail Federation Big Show. Although NFC was still a buzzword at this year’s event, other issues – like omni-channel retailing and the increased spending power of millennials – came into play. We’ve analysed some of the emerging trends.

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Topics: millenials, augmented reality, mobile shopping, in store experience, Weekly Stories, omni-channel

Nike Goes VIP With Invite-Only Gym for Female Influencers

Posted by Katie Baron & Stefanie Dorfer on Jan 7, 2016 1:02:36 PM

To promote its new advanced performance apparel range for women, Nike has opened an ultra tricked-out showroom and fitness studio in New York called 45 Grand – a reference to its SoHo address. All events and services are by personal appointment only, rendering it more covert club than sports shop.

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Topics: in store experience, Retail Store, Weekly Stories

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