Weekly Stories

Going Offline: How Can Fashion Brands Build Physical Communities?

Posted by Grace Howard on Mar 29, 2016 1:06:21 PM

Given that fashion was around way before the dawn of the internet age, creating a physical community around one’s brand should, in theory, be easy. But as technology develops, multiple online stores can be visited in a matter of minutes. Consumers become less engaged, less loyal, and ultimately more reluctant to venture into offline worlds. So, how can fashion brands regain interest by fostering a community feel?

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Topics: Online Retail, in store experience, Weekly Stories, ecommerce

What Did NRF 2016 Tell Us About the Future of Retail?

Posted by Grace Howard on Jan 22, 2016 6:19:21 PM

Mobile payments were the hot topic of last year’s National Retail Federation Big Show. Although NFC was still a buzzword at this year’s event, other issues – like omni-channel retailing and the increased spending power of millennials – came into play. We’ve analysed some of the emerging trends.

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Topics: millenials, augmented reality, mobile shopping, in store experience, Weekly Stories, omni-channel

Nike Goes VIP With Invite-Only Gym for Female Influencers

Posted by Katie Baron & Stefanie Dorfer on Jan 7, 2016 1:02:36 PM

To promote its new advanced performance apparel range for women, Nike has opened an ultra tricked-out showroom and fitness studio in New York called 45 Grand – a reference to its SoHo address. All events and services are by personal appointment only, rendering it more covert club than sports shop.

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Topics: in store experience, Retail Store, Weekly Stories

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