During the last round of Milan Fashion Week, we discussed how Carlo Capasa, as president of the Camera Nazionale Della Moda Italiana, planned to rejuvenate Milan’s rather tired fashion scene. MFW’s headquarters were relocated and a new focus on young designers was pushed – both steps in the right direction – so what’s happened since then? 2016 first MFW has certainly brought out some interesting changes in the Italian fashion landscape.
Image source: Philips
Dutch technology company Philips’ latest campaign in collaboration with Elle magazine in the UK taps the influence of global beauty ambassadors in a bid to engage consumers and spark a conversation about beauty routines.
Six beauty influencers are brought together on a global digital hub BeautyHeroes.com to share their beauty routines, tips, and endorse the next generation of innovative beauty regimes – many of which will undoubtedly centre on Philips’ beauty tech tools.