Weekly Stories

Col-Lab: Influencer-Developed Beauty

Posted by Disha Daswaney on Nov 9, 2017 5:55:37 PM

Recently introduced to the US beauty market, Col-Lab is a new colour cosmetics venture based on community, collaboration and social media influence. Created by eight trending beauty bloggers, the brand leverages influencer cool and make-up artistry.

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Topics: Beauty Collection, influencers

Does Authenticity Exist in an Influencer-Led World?

Posted by Grace Howard on Sep 11, 2017 2:00:00 PM

While the ‘unfiltered’ movement on social media – the concept of being ‘real’ in a virtual world – can often seem contrived, it’s safe to say that consumers are more likely to buy into a brand that uses ‘relatable’ influencers in their marketing strategies than those who opt to work with regular celebrities or models. Here, we unpack the business of influencer marketing, and consider where this lucrative sector will head in the future. As consumer eyes are starting to open to ‘pay-to-play’, will influencers’ authenticity begin to diminish?

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Topics: beauty influencers, influencers

Milan Fashion Week AW16

Posted by Grace Howard on Mar 2, 2016 1:36:00 PM

During the last round of Milan Fashion Week, we discussed how Carlo Capasa, as president of the Camera Nazionale Della Moda Italiana, planned to rejuvenate Milan’s rather tired fashion scene. MFW’s headquarters were relocated and a new focus on young designers was pushed – both steps in the right direction – so what’s happened since then? 2016 first MFW has certainly brought out some interesting changes in the Italian fashion landscape.

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Topics: Milan Fashion Week, social media, Weekly Stories, influencers

Beauty Heroes: Philips' Ambassadors

Posted by Lisa Payne on Nov 27, 2015 9:30:49 AM

Image source: Philips

Dutch technology company Philips’ latest campaign in collaboration with Elle magazine in the UK taps the influence of global beauty ambassadors in a bid to engage consumers and spark a conversation about beauty routines.

Six beauty influencers are brought together on a global digital hub BeautyHeroes.com to share their beauty routines, tips, and endorse the next generation of innovative beauty regimes – many of which will undoubtedly centre on Philips’ beauty tech tools.

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Topics: elle, beauty influencers, Weekly Stories, bloggers, influencers, Philips

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