Weekly Stories

Why Zalando is Europe’s biggest fashion retailer

Posted by Claire Healy on Apr 8, 2015 10:00:38 AM

Do you shop at Zalando? The retailer sells branded shoes and clothing to 15 European countries, and is the continent’s largest online fashion retailer. After a well-documented struggle last year, the online powerhouse is back on top: just last month, it reported its first full-year profit, leading to a sale of 17.9 million shares that are now trading 13 percent higher than their listing price. The share sale will increase liquidity in the stock, and boost chances for the Berlin-based retailer to join Germany’s MDAX index. But what’s next for Amazon Fashion’s European cousin?

Read More

Topics: e-commerce, mobile, Innovation, apps, app, fashion, ASOS, retail, Weekly Stories, mcommerce, fashion tech, ecommerce, Online Shopping, Retailing

Engagement and Relevance: SXSW 2015 Recap

Posted by Louise Roose & Pieter Jongerius on Apr 7, 2015 4:28:03 PM

Two major trends stood out at this year’s South by Southwest, Engagement and Relevance and here’s the lowdown on how they will impact brands in 2015.

Read More

Topics: millenials, sxsw, e-commerce, tech, mobile, Innovation, mobile commerce, technology, omnichannel, fashion, retail, Weekly Stories, mcommerce, fashion tech, ecommerce, Online Shopping, Retailing

Should magazines get into E-Commerce?

Posted by Claire Healy on Mar 26, 2015 4:44:02 PM

When you go to Eva Chen’s Instagram, you receive the usual riot of colour-coordinated #shoesies, brunches and CTAs to buy carefully arranged products that you’d expect from your favourite fashion bloggers. Except Eva Chen’s actually an editor-in-chief – heading up Lucky magazine for two years this June, the stylish editor and prolific social media poster has taken the magazine into a new era. The key shift, for many, is the introduction of Lucky Shops – the e-commerce platform that now forms part of the Lucky Group alongside the magazine. When the announcement was made last Autumn to spin off from Conde Nast and join forces with BeachMint for a heavy focus on e-commerce, trendwatchers were worried. With other traditional media companies having tried and failed at e-commerce, where does the marriage of commerce and publishing stand in 2015?

Read More

Topics: pinterest, e-commerce, mobile, Innovation, mobile commerce, fashion, social media, Weekly Stories, mcommerce, fashion tech, instagram, Online Shopping, Retailing

Apple Watch and Other Contenders Face Off

Posted by Claire Healy on Mar 25, 2015 9:00:57 AM

As most schoolchildren are told from a young age, A stands for Apple; April, on the other hand, surely stands for the Apple Watch. The industry’s most hotly-anticipated wearable has been preceded by months of speculation – could it sell as well as the iPad on its launch? Will it provide a natural fit for fashion editorials? Now, on the eve of its launch, keen industry-watchers are looking to Baselworld (the watch industry’s international trade fair) for possible rivals. There, a crop of new announcements are proving themselves worthy contenders to the smart watch throne – one which, as we should remind ourselves, Apple hasn’t ascended to quite yet.

Read More

Topics: startups, wearable tech, tech, Smartwatch, Apple Watch, wearables, Innovation, Wearable Technology, technology, Smartwatches, Weekly Stories, mobile apps, Funding, apple

Sephora Beauty: Omni-Channel Push

Posted by Alison Gough & Katie Baron on Mar 24, 2015 10:30:39 AM

French beauty retailer Sephora is gunning to become a forerunner in digital beauty retailing with the launch of an innovation lab and four new digital initiatives.

Read More

Topics: e-commerce, mobile, Innovation, mobile commerce, technology, omnichannel, fashion, social media, retail, beauty, Weekly Stories, mcommerce, fashion tech, mobile apps, instagram, ecommerce, Online Shopping, Retailing

SXstyle: The Best Of The Rest

Posted by Claire Healy on Mar 12, 2015 4:24:16 PM

Decoded Fashion hits SXSW Interactive on March 13-17 – in the run-up, we’ll be posting content that gives you a sneak peek of what to expect: including panel sessions, special events and the return of our Mentorship Hub.

Read More

Topics: sxsw, e-commerce, wearable tech, wearables, Innovation, mobile commerce, apps, Wearable Technology, WearableTech, fashion, social media, retail, Weekly Stories, mcommerce, fashion tech, ecommerce, Retailing

Decoded Fashion at SXSW: Special Events

Posted by Claire Healy on Mar 3, 2015 1:59:30 PM

SXSW Interactive is almost here! In the run-up for the festival on March 13-17, it's time to take a moment to sign up for our special events, featuring new hot startups as well as established brands. And most involve a cocktail or two.

Read More

Topics: sxsw, Visual Search, JW Hotel, wearable tech, tech, Smartwatch, wearables, Innovation, John Lewis, Cortexica, Wearable Technology, technology, fashion, decoded fashion, combat gentlemen, Weekly Stories, fashion tech, swarovski

NRF’s Biggest Innovations: A Round Up

Posted by Claire Healy on Jan 21, 2015 11:00:55 AM

Image source: https://nrf.com

Read More

Topics: MemoryMirror, Innovation, John Lewis, Cole Haan, intel, retail, Weekly Stories, NRF, new york

And the winner is...Loop!

Posted by Fay Cowan on May 14, 2014 9:16:55 AM

Yesterday fresh from the battlefield of the weekend's Fashion Hackathon five teams pitched for the chance to be crowned top hack. With just 24hrs to polish there products and prepare to present in front of William Kim, CEO of AllSaints, Caroline Rush, Chief Executive of the British Fashion Council, Designer Lulu Guinness and an audience of over 350 fashion, retail and technology professionals.

Read More

Topics: hackathon, AllSaints, e-commerce, Innovation, winner, technology, finalists, fashion, Lulu Guinness, Weekly Stories, The British Fashion Council, Fashion Hackathon, fashion tech, Retailing

Paris Meetup Launch

Posted by Fay Cowan on Mar 20, 2014 11:14:06 AM

After touching down for all of 8 hrs after SXSW, we hopped on the Eurostar to continue our European Meetup tour! First stop Paris, with the support of our local host Celine Lippi, Co-Founder of Fashion Capital Partners. With a full house at the newly opened Le Numa, it was time to discuss the ins and outs of the ever growing omni-channel.

Kicking off with an opening keynote from Google's Pauline Butor who told us an astonishing five billion queries regarding fashion and beauty are made through Google every month! She went on to demonstrate the vast amount of Google tools available to fashion brands, that can help them gather data and create content. Talking us through last years hugely successful Topshop Fashion Week campaign, which used live hangouts to create another layer of content and a live view of a model’s runway walk.

Next both iVentures Consulting and DemandWare discussed how to improve customer experience, with the connection between both physical and digital stores. iVentures Consulting gave us a preview of their eShopper Index, which brands came up top digitally? The top 5 included Zalando, Zappos, Amazon, NET-A-PORTER and Gap.

Fusalp, Vilebrequin & l’Exception debated best practices; rethinking retail with smart shopping experiences, digital windows and customer touchpoints, with a gentle reminder that at the heart of all these tech innovations still remains the physical product and of course the consumer!

The evening closed with 3 startup pitches; Shop'n'Brag, a mobile shopping app that seems to do just about everything, with augmented reality features and deal finders rolled into one; HappyBeacon, allowing retailers to interact directly with the consumer through push notifications and our final startup Bodi.me, joining the fight against returns by letting the consumer try on clothes virtually.

For all the photos from the evening, head over here and Paris, we cannot wait to return in June!

Read More

Topics: le numa, tech, startup, Innovation, Paris, meetup, google, fashion, Weekly Stories, omni-channel

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all

Follow Decoded Fashion