Weekly Stories

From Grindr to Apple TV: How Tech is Changing the Way Brands Communicate

Posted by Grace Howard on Jan 13, 2016 2:02:52 PM

The most-liked Instagram post of 2015 featured Kendall Jenner lying on the floor with her hair shaped into hearts, wearing a lace gown by Zuhair Murad. In fact, much of Jenner’s success in cracking the fashion industry can be credited to the social media following she has amassed as part of a growing pack of ‘Insta-models.’

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Topics: live streaming, burberry, Weekly Stories, instagram, communications

New York Fashion Week – Top 5 Tech Moments

Posted by Grace Howard on Sep 18, 2015 6:52:12 PM


Image source: Chromat

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Topics: tommy hilfiger, Apple Watch, rebecca minkoff, Chromat, 3D Printed Clothing, twitter, intel, social media, new york fashion week, Weekly Stories, fashion tech, instagram, tumblr

Model Casting App: Game Changer

Posted by Lisa Payne on Aug 27, 2015 10:00:57 AM


Image source: Swipecast

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Topics: Swipecast, photo sharing app, app, social media, Weekly Stories, instagram, Modelling Agencies

Shoppable Content: The Case For And Against

Posted by Claire Healy on Aug 17, 2015 11:27:49 AM


Image source: odd pears

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Topics: pinterest, Smartphone App, Wirewax, social media, shoppable content, Weekly Stories, social engagement, instagram, Aesop

YouTube Newswire

Posted by Thomas Goulde on Jul 1, 2015 11:18:27 AM


Image source: Google

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Topics: google, twitter, social media, Weekly Stories, instagram, youtube

Festival Frenzy: Retailers Tap Coachella

Posted by Alison Gough & Katie Baron on Apr 20, 2015 6:17:34 PM


H&M's Coachella 2015 collection

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Topics: festival, fashion retailer, socialmedia, music festival, Coachella, Weekly Stories, instagram, h&m

Luxury Groups to Get to Know Now!

Posted by Staff on Apr 9, 2015 10:00:13 AM

When it comes to global luxury groups, it can be hard to see past the endless sparring between the industry’s biggest players, KERING and LVMH. But with the burst of digital making its presence felt from East to West, the current marketplace is more open than you might think. Today, a number of newer groups are vying for attention – and, with some big acquisitions and unique strategy under their belts, 2015 could be the year you hear less from KERING and LVMH and more from some of the following names.

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Topics: e-commerce, mobile, fashion, luxury, retail, Weekly Stories, mcommerce, fashion tech, instagram, ecommerce, Online Shopping, Retailing

Should magazines get into E-Commerce?

Posted by Claire Healy on Mar 26, 2015 4:44:02 PM

When you go to Eva Chen’s Instagram, you receive the usual riot of colour-coordinated #shoesies, brunches and CTAs to buy carefully arranged products that you’d expect from your favourite fashion bloggers. Except Eva Chen’s actually an editor-in-chief – heading up Lucky magazine for two years this June, the stylish editor and prolific social media poster has taken the magazine into a new era. The key shift, for many, is the introduction of Lucky Shops – the e-commerce platform that now forms part of the Lucky Group alongside the magazine. When the announcement was made last Autumn to spin off from Conde Nast and join forces with BeachMint for a heavy focus on e-commerce, trendwatchers were worried. With other traditional media companies having tried and failed at e-commerce, where does the marriage of commerce and publishing stand in 2015?

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Topics: pinterest, e-commerce, mobile, Innovation, mobile commerce, fashion, social media, Weekly Stories, mcommerce, fashion tech, instagram, Online Shopping, Retailing

Sephora Beauty: Omni-Channel Push

Posted by Alison Gough & Katie Baron on Mar 24, 2015 10:30:39 AM

French beauty retailer Sephora is gunning to become a forerunner in digital beauty retailing with the launch of an innovation lab and four new digital initiatives.

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Topics: e-commerce, mobile, Innovation, mobile commerce, technology, omnichannel, fashion, social media, retail, beauty, Weekly Stories, mcommerce, fashion tech, mobile apps, instagram, ecommerce, Online Shopping, Retailing

What Will Social Spending Look Like In 2015?

Posted by Claire Healy on Jan 8, 2015 10:09:49 AM


Image source: cosign.co

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Topics: snapchat, pinterest, startups, dfmeetup, twitter, ASOS, social media, Weekly Stories, instagram, topshopstyle, asseenonme, social commerce

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