Boasting over 200 million worldwide users, Instagram seems to have become everyone’s favourite social media channel. Its visual nature has made it especially popular in the fashion industry, with brands using the photo-sharing app to share beautiful lifestyle images, showcase celebrity endorsers and promote new product lines and campaigns.
On the first day of London Fashion Week, Lyst announced a new partnership with top iconic British fashion designer, Mary Katrantzou. Lyst are exclusively retailing a selection of the brand’s limited edition Spring 2014 resort collection, these pieces are only available on Lyst.com in the USA.
Launching on Valentine’s Day at the start of LFW, the collection comprises of ten garments, including the iconic Lanta & Nevis dresses. It is hugely exciting to see two innovative brands coming together, but also importantly marks Lyst’s first exclusive retail partnership (a sign of things to come).
This partnership comes shortly after Lyst announced an impressive $14 million round of investment and the launch of Mary Katrantzou’s own ecommerce site, back in November 2013. The collaboration is likely to give the designer a much further reach in the states and it is an exciting new proposition from the Lyst team.
Check out the cute Instagram video and spread the love #Lyst Loves Mary Katranzou.
Reported by Anisa Sojka
Coco Rocha is a role model for social media, but also a teacher, leading classes on social media best practices for other fashion models. She shares her top three tips with us, lessons that work for tech founders, fashion designers, retailers and individuals who love and work with style, fashion and e-commerce.