Weekly Stories

Finalists Announced For The Beautiful Function Wearables Competition

Posted by Staff on Nov 17, 2014 9:29:45 AM

Tomorrow, on November 18, the worlds of fashion, retail, and tech will join forces for the kick off of Decoded Fashion's two-day New York Summit. Rebecca Minkoff, Nordstrom, Barneys, kate spade, Google, Style.com, and more will meet to discuss wearable tech challenges and the latest ideas around retail innovation.

One of the highlights of the summit will be the finals of the Beautiful Function wearables competition, which aims to identify the most consumer-friendly and beautiful wearable device launched this year. Five finalist startups, chosen because of the striking design and functionality of their wearable, will pitch live on stage to a panel of industry leaders on November 18. All finalists' wearables cater to the U.S. market, are ready to market today and are currently available for pre-order. The winning team will be featured on Style.com.

The finalists are:

Cuff: Cuff serves as an alert system, with the ability to track your fitness and send notifications. The interchangeable modules, called CuffLincs, connect directly to an iPhone or Android application.

Jon Lou: The 314 handbag charges your smartphone and lights up to help you find your interior items. With powerful off-the-grid energy developed at MIT, you can keep an iPhone 6 charged for one month. Made in Italy.

Kovert Designs: Kovert's modular collection of smart designer jewellery allows customers to insert the Altruis Stone into different ring, bracelet and necklace designs. Using their app, the user can set the smart stone to vibrate for particular notifications (filtered by key contact or keyword). Kovert will be announcing a small handful of collaboration collections with brands/designers in 2015.

Machina: A hoodie with speakers integrated into it. It allows its wearer to hear music without having to insert headphones into their ear. Music can be controlled via Bluetooth, using an iPhone, iPod or Android device.

Viawear: Tyia, Viawear’s smart bracelet, sends notifications using gentle vibrations and color. Tyia is designed to make things easier, richer, more beautiful and more focused, helping you connect with real life instead of just your digital one.

The competition judges are:

Myf Ryan, Marketing, Director UK & Europe, Westfield
Dirk Standen, Editor-in-Chief, Style.com
Olivia Kim, Director of Creative Projects, Nordstrom
Simon Collins, Dean, Parsons The New School for Design

"There is a lot of excitement, but also confusion about the possibilities for wearables and fashion today. During next week’s summit, we will reveal big players outside of everyone’s radar. We will discuss what matters in the immediate future and expose the technology that will help get us there," said Liz Bacelar, founder and president of Decoded Fashion. "The Decoded Fashion Summit is about being ahead of the story, discarding pre-conceived notions and learning new possibilities emerging around the world."

Decoded Fashion New York will take place on November 18-19, 2014 at Metropolitan West. The full agenda can be found here.

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Topics: Olivia Kim, westfield, Kovert designs, wearables, Beautiful Function, Wearable Technology, Decoded Fashion NYC, nordstrom, Simon Collins, Decoded Fashion Summit, dirk standen, Viawear, Myf Ryan, Machina, Weekly Stories, Wearables Competition, style.com, Parsons The New School For Design, Cuff, Jon Lou

2014 SXSW Accelerator Finalists

Posted by Kuma Djamgerchinova on Feb 18, 2014 7:02:58 PM

With Fashion Week behind us, it’s time for SXSW! One of the cool additions this year was a wearable tech component added to SXSW accelerator competition presented by Oracle.

Our CEO, Liz Bacelar participated as a judge, and we are eager to share the finalists with you. Selected pitching companies were pulled from a pool of over 500 applicants applying for a chance to shine at Startup Village:

  1. Bionym - A wearable device that authenticates users through their unique cardiac rhythm, and communicates identity wirelessly for seamless and dynamic interaction with technology.

  2. Fashion Discovery Labs - Enables everyone to “Discover Fashion Instantly” in the real world through Google Glass, which aims to enrich the online and retail shopping experience.

  3. Jon Lou - A lifestyle brand for people who love fashion, love technology, and think it's about time the two of them met for a drink.

  4. Kiwi Wearable Technologies - Builds products which help wearers enjoy happier and healthier lives.

  5. Mighty Cast - Connects physical objects to the cloud through its patent-pending technology and proprietary platform.

  6. Pauline van Dongen - A fashion designer working closely with companies in the field of science and innovation. She aims to merge fashion and technology.

  7. People+ - An innovative, curated business directory of professionals and companies.

  8. Skully Helmets - Pioneering augmented reality solutions for the head protection industry.

A complete list of all 2014 SXSW Accelerator finalists can be found here.

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Topics: sxsw, Mighty Cast, Kiwi Wearable Technologies, startup village, technology, fashion, Fashion Discovery Labs, People+, Weekly Stories, Jon Lou, Skully Helmets, bionym, Pauline van Dongen

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