Ahead of our London Summit and its opening panel, Engaging Fashion Consumers in the Digital Age, we've taken a look at some of the key areas the fashion industry should pay attention to in order to 'future-proof' itself: From cashing in on 'experience culture' to taking sustainable approaches to survive.
In fashion, a lot can happen in three years. It might feel like the term ‘omnichannel’ has been in the retail lexicon for years, but it actually only became a buzzword back in 2013. The years that have followed have seen retail shift its focus from product, product, product to a more human-friendly approach – retail in 2016 is all about communicating with the consumer to establish their wants and needs. So where does omnichannel fit into today’s retail model – or, rather, is it even relevant any more?
Ahead of her appearance at our London Summit next month, we caught up with Instagram's Head of Brand Development, EMEA to discover the impact the pioneering platform has had on brands and consumers alike.