Image source: LUISAVIAROMA
Andrea Panconesi, the CEO of LUISAVIAROMA, doesn't have an actual office at his headquarters, where young techies are clickety-clacking on their keyboards and processing thousands of orders from all over the world. When he isn't traveling, he is roaming about the office - moving from the graphic department to the customer service desk, observing how his international business is progressing.
The grandson of the original Luisa Jaquin, Panconesi guided his grandmother's company into the 21st century by jumping on the Internet wave as soon as it began to crest. As a result and through his online business, the United States and China are the family-run company's top two markets.