Weekly Stories

What Did NRF 2016 Tell Us About the Future of Retail?

Posted by Grace Howard on Jan 22, 2016 6:19:21 PM

Mobile payments were the hot topic of last year’s National Retail Federation Big Show. Although NFC was still a buzzword at this year’s event, other issues – like omni-channel retailing and the increased spending power of millennials – came into play. We’ve analysed some of the emerging trends.

Read More

Topics: millenials, augmented reality, mobile shopping, in store experience, Weekly Stories, omni-channel

Blusho: Shoppable Beauty Community

Posted by Katie Baron & Stefanie Dorfer on Nov 16, 2015 2:48:45 PM


Image source: SMG

New British beauty e-marketplace Blusho is shaking up the sector with an unusually democratic retail model that merges user-generated content within an affiliate e-commerce model.

The site allows anyone from professional make-up artists to amateurs to become influencers by sharing images of their work within the community, or participating in themed competitions. However, only top contributors – those deemed by Blusho as having particularly high-quality work – are invited into an elite section on the site where they are able to monetise their content.

Read More

Topics: millenials, e-commerce, affiliate program, beauty, Weekly Stories, User-generated content

Macy’s Backstage Concept Targets Millennial Moms

Posted by Katie Baron on Oct 2, 2015 11:01:15 AM


Image source: Macy's

Read More

Topics: store concept, millenials, social media, macy's, Weekly Stories

Engagement and Relevance: SXSW 2015 Recap

Posted by Louise Roose & Pieter Jongerius on Apr 7, 2015 4:28:03 PM

Two major trends stood out at this year’s South by Southwest, Engagement and Relevance and here’s the lowdown on how they will impact brands in 2015.

Read More

Topics: millenials, sxsw, e-commerce, tech, mobile, Innovation, mobile commerce, technology, omnichannel, fashion, retail, Weekly Stories, mcommerce, fashion tech, ecommerce, Online Shopping, Retailing

How technology helps brands do social good

Posted by Claire Healy on Jan 28, 2015 12:09:48 PM

More than 85% of millennials correlate their buying decisions to the responsible efforts a brand is making. Moreover, their willingness to recommend a given brand to others also increases in tandem with a brand’s goals towards doing social good. With an affluent, younger generation spelling it out loud that they want capitalism-with-a-conscience, luxury fashion brands can no longer afford to ignore the trend towards social good models. So who in the fash pack has listened to the millennials’ message so far – and how does technology help the cause of fashion’s leading B-corporations and environmentally friendly brands?

Read More

Topics: millenials, Raven +Lily, warby parker, social good, Weekly Stories, sadvertising, B-Corporations

Subscribe to Email Updates

Posts by Topic

see all

Follow Decoded Fashion