Weekly Stories

How Can Wearables Win Over the Fashion Industry?

Posted by Grace Howard on Dec 11, 2015 4:42:08 PM

With Apple seemingly determined to push the Apple Watch into fashion territory by collaborating with the likes of Hermès, it would be easy to think that wearables are only set to rise in the ranks of the fashion world. Thus far, however, most attempts at ‘stylish’ wearables have fallen flat, with common complaints being that they’re too gimmicky, impractical or simply unattractive. But in a new partnership with Barclaycard’s bPay, Topshop has created a line of accessories that utilise contactless payment technology and – most crucially to the style-savvy consumer – look current, fun and unassuming all at the same time.

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Topics: Smart Textiles, Near-Field Communication (NFC), wearables, Weekly Stories

How Should Retailers Be Using Tech To Their Advantage?

Posted by Grace Howard on Oct 24, 2015 10:19:49 PM

Image source: Apple Pay

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Topics: Near-Field Communication (NFC), Apple Pay, Body Scanning, heat mapping, Selfridges, Weekly Stories, ecommerce, Online Shopping

Lyle & Scott Jacket Enables Wearable Payments

Posted by Katie Baron on Sep 24, 2015 10:00:31 AM

Image source: Lyle & Scott

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Topics: Barclays, Near-Field Communication (NFC), wearables, bPay, Lyle & Scott, Weekly Stories, Contactless Jacket

Tech-Tastic: London Fashion Week

Posted by Grace Howard on Sep 23, 2015 5:36:28 PM

Image source: Visa Europe

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Topics: snapchat, hunter, wearable, henry holland, Near-Field Communication (NFC), topshop, london fashion week, burberry, Pintrest, img, periscope, Weekly Stories

Heal’s ‘Digital Discoveries’: Digital-Physical Integration

Posted by Katie Baron on Sep 4, 2015 10:30:40 AM

Image source: CloudTags

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Topics: Heal's, Near-Field Communication (NFC), targeted experience, omnichannel, Weekly Stories, ecommerce, Flagship Stores

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