Mobile payments were the hot topic of last year’s National Retail Federation Big Show. Although NFC was still a buzzword at this year’s event, other issues – like omni-channel retailing and the increased spending power of millennials – came into play. We’ve analysed some of the emerging trends.
Image source: LDN Fashion
After touching down for all of 8 hrs after SXSW, we hopped on the Eurostar to continue our European Meetup tour! First stop Paris, with the support of our local host Celine Lippi, Co-Founder of Fashion Capital Partners. With a full house at the newly opened Le Numa, it was time to discuss the ins and outs of the ever growing omni-channel.
Kicking off with an opening keynote from Google's Pauline Butor who told us an astonishing five billion queries regarding fashion and beauty are made through Google every month! She went on to demonstrate the vast amount of Google tools available to fashion brands, that can help them gather data and create content. Talking us through last years hugely successful Topshop Fashion Week campaign, which used live hangouts to create another layer of content and a live view of a model’s runway walk.
Next both iVentures Consulting and DemandWare discussed how to improve customer experience, with the connection between both physical and digital stores. iVentures Consulting gave us a preview of their eShopper Index, which brands came up top digitally? The top 5 included Zalando, Zappos, Amazon, NET-A-PORTER and Gap.
Fusalp, Vilebrequin & l’Exception debated best practices; rethinking retail with smart shopping experiences, digital windows and customer touchpoints, with a gentle reminder that at the heart of all these tech innovations still remains the physical product and of course the consumer!
The evening closed with 3 startup pitches; Shop'n'Brag, a mobile shopping app that seems to do just about everything, with augmented reality features and deal finders rolled into one; HappyBeacon, allowing retailers to interact directly with the consumer through push notifications and our final startup Bodi.me, joining the fight against returns by letting the consumer try on clothes virtually.
For all the photos from the evening, head over here and Paris, we cannot wait to return in June!