Weekly Stories

Going Offline: How Can Fashion Brands Build Physical Communities?

Posted by Grace Howard on Mar 29, 2016 1:06:21 PM

Given that fashion was around way before the dawn of the internet age, creating a physical community around one’s brand should, in theory, be easy. But as technology develops, multiple online stores can be visited in a matter of minutes. Consumers become less engaged, less loyal, and ultimately more reluctant to venture into offline worlds. So, how can fashion brands regain interest by fostering a community feel?

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Topics: Online Retail, in store experience, Weekly Stories, ecommerce

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