Weekly Stories

The future for fashion retailers is the cloud

Posted by Lauren Sharkey on Oct 10, 2018 9:52:51 AM

With customer bases growing each and every day, many retailers are struggling to keep up with demand. This is especially true for fashion brands that started life as nothing but a physical store. Now, these companies are dealing with online sales from their own sites as well as third parties such as Amazon.

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Topics: Weekly Stories, omnichannel, retail, Online Retail

Going Offline: How Can Fashion Brands Build Physical Communities?

Posted by Grace Howard on Mar 29, 2016 1:06:21 PM

Given that fashion was around way before the dawn of the internet age, creating a physical community around one’s brand should, in theory, be easy. But as technology develops, multiple online stores can be visited in a matter of minutes. Consumers become less engaged, less loyal, and ultimately more reluctant to venture into offline worlds. So, how can fashion brands regain interest by fostering a community feel?

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Topics: Online Retail, in store experience, Weekly Stories, ecommerce

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