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Authenticity & Adventure: Using Data to Deliver

Posted by Grace Howard on Aug 21, 2017 4:14:39 PM

Leveraging customer data effectively is a key area of interest for retail companies right now, in order to help their brands stand out in a crowded market. IBM has reported that 94% of retail executives intend to invest in ‘cognitive computing’ to provide a more personalised shopping experience to customers. So which brands are already doing this, and how are they making it work?

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Topics: Payment Services, Personalisation, data, Consumer Data

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