Weekly Stories

What’s the best way to approach artificial intelligence technology?

Posted by Grace Howard on Sep 5, 2017 2:21:26 PM

“To remain at the cutting-edge, luxury brands must learn to harness AI to pioneer new and meaningful experiences with consumers,” Marc Close, CEO of bespoke apparel platform Bespokify, wrote for the Business of Fashion last month in an op-ed entitled ‘Technology is Eating Fashion.’ With large retailers, including Amazon and ASOS, jumping on the AI bandwagon, Close has a point. But, for those yet to dip their toes into the water, what’s the best way to approach artificial intelligence technology? Here, we look at some companies that are embracing – and creating – AI tech in different ways.

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Topics: Machine A, digital marketing, Artificial intelligence, Personalisation, brands, ai

Concierge Commerce: The Future of Online Beauty Experiences?

Posted by Grace Howard on Aug 30, 2017 3:00:00 PM

Look back a few years and you’d be pressed to find a beauty brand outside of the luxury market that offered personalised, VIP-feel experiences to its customers. Now, however, mass market brands are able to use tools like social media to forge deeper relationships with their customers, whatever their average spend. Here, we take a look at ‘concierge commerce’, targeted content creation and personalised shopping experiences.

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Topics: Beauty Store, Beauty Technology, beauty, Personalisation, content

Authenticity & Adventure: Using Data to Deliver

Posted by Grace Howard on Aug 21, 2017 4:14:39 PM

Leveraging customer data effectively is a key area of interest for retail companies right now, in order to help their brands stand out in a crowded market. IBM has reported that 94% of retail executives intend to invest in ‘cognitive computing’ to provide a more personalised shopping experience to customers. So which brands are already doing this, and how are they making it work?

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Topics: Payment Services, Personalisation, data, Consumer Data

Personalising Frank & Oak: Membership Retail for Men

Posted by Katie Baron & Stefanie Dorfer on May 24, 2016 3:30:28 PM

Hooking into the rising trend for retail with an advanced membership angle, Montreal menswear brand Frank + Oak has evolved its Hunt Club subscription service into a new tech-driven concept dubbed Elevate.

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Topics: in-store, Personalisation, Weekly Stories

Retail Relevancy: Powder Personalises Beauty E-Tail

Posted by Marta Podeszwa & Katie Baron on Feb 18, 2016 7:13:12 PM

British publisher Time Inc. UK has launched a beauty website called Powder that offers personalised product suggestions based on users' self-selected filters, shrewdly wrapped in corresponding editorial content. A box of personalised products (both samples and full-size) can also be ordered for £36 ($52) every quarter.

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Topics: beauty, Personalisation, Weekly Stories

J.W. Anderson Launches Cultural Workshops

Posted by Katie Baron & Stefanie Dorfer on Jan 27, 2016 12:38:29 PM

True to his reputation for going against the grain, Irish fashion designer J.W. Anderson has suspended plans for a flagship in favour of opening a gallery-inspired, revolving showcase of collaborative projects. He intends the projects – dubbed ‘workshops’ – to reflect his own passion for crafts, culture and overall experimentation.

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Topics: showcase, Personalisation, Weekly Stories, Flagship Stores

Pocket Personal Shopper: Mona App

Posted by Saeed Al-Rubeyi & Katie Baron on Jul 8, 2015 11:46:18 AM

Image source: TechCrunch

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Topics: amazon, mobile shopping app, mona, Personalisation, Weekly Stories

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