Weekly Stories

Black Friday Week 2015: What to Expect

Posted by Grace Howard on Nov 26, 2015 12:02:35 PM


Image source: ShopStyle

Black Friday hysteria has well and truly arrived, with some discounts starting even earlier than expected. We’ve taken a look at how retailers are handling one of the biggest shopping events of the year, from tech-enhanced in-store experiences to websites that will help shoppers scope out the best deals.

ShopStyle creates new website

As Black Friday and Cyber Monday gain traction year after year, ShopStyle has devised a means of filtering through all the promotions so shoppers can find the best daily deals. The shopping comparison website has designed a site dedicated to holiday promotions. Updated daily by ShopStyle editors, the site collaborates with 1,400 fashion retailers aiming to present the “best of the best” deals to its users.

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Topics: pinterest, black friday, retailers, cyber monday, department stores, Weekly Stories, shopstyle, online commerce

Shoppable Content: The Case For And Against

Posted by Claire Healy on Aug 17, 2015 11:27:49 AM


Image source: odd pears

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Topics: pinterest, Smartphone App, Wirewax, social media, shoppable content, Weekly Stories, social engagement, instagram, Aesop

Should magazines get into E-Commerce?

Posted by Claire Healy on Mar 26, 2015 4:44:02 PM

When you go to Eva Chen’s Instagram, you receive the usual riot of colour-coordinated #shoesies, brunches and CTAs to buy carefully arranged products that you’d expect from your favourite fashion bloggers. Except Eva Chen’s actually an editor-in-chief – heading up Lucky magazine for two years this June, the stylish editor and prolific social media poster has taken the magazine into a new era. The key shift, for many, is the introduction of Lucky Shops – the e-commerce platform that now forms part of the Lucky Group alongside the magazine. When the announcement was made last Autumn to spin off from Conde Nast and join forces with BeachMint for a heavy focus on e-commerce, trendwatchers were worried. With other traditional media companies having tried and failed at e-commerce, where does the marriage of commerce and publishing stand in 2015?

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Topics: pinterest, e-commerce, mobile, Innovation, mobile commerce, fashion, social media, Weekly Stories, mcommerce, fashion tech, instagram, Online Shopping, Retailing

What Will Social Spending Look Like In 2015?

Posted by Claire Healy on Jan 8, 2015 10:09:49 AM


Image source: cosign.co

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Topics: snapchat, pinterest, startups, dfmeetup, twitter, ASOS, social media, Weekly Stories, instagram, topshopstyle, asseenonme, social commerce

Buy Buttons and Rich Pins: Monetising Social

Posted by Anna Abrell on Jul 24, 2014 10:22:00 AM

Considering how much time we all spend on social media, it’s quite surprising that it’s our least favourite online channel to shop on. This might be to do with the fact that these channels are not fully optimised for in-site shopping -at least not yet. However, recently there’s been a flurry of news stories cropping up about imminent monetisation efforts of large social media channels - could this be the beginning of a social shopping era?

Google Plus found a remedy to this issue by offering shoppable Google Hangouts. This allowed Topman to make their January AW14 catwalk show shoppable (263 people watched), and ASOS to host a shoppable Nike Airmax hangout back in March (376 people watched). Yet the participation numbers are still relatively low, especially considering how large the customer base is for both Topman and ASOS.

Unlike Google Plus, Facebook do not offer a way of directly selling items via their platform - but we can expect this to change soon. Last week they announced that they will start offering merchants the option of adding a ‘buy’ button to their promotional newsfeed and page posts, meaning users can stay on the platform to make their purchases. Though the social media giant is currently not taking commissions on this, it could be expected that they may, particularly if the button becomes available for non-promotional posting.

Twitter seems to have gone to the greatest lengths in this space. They tested out ‘buy now’ buttons with the retailer Fancy (info about this here), and they launched an analytics services to help brands and retailers track the success of their promotional campaigns. Beyond this, they acquired the tablet and mobile retargeting startup TapCommerce, and are also to acquire the online payments startup CardSpring. Looks like they mean business!

Pinterest is still lagging somewhat, with their first step into shoppable social coming in the guise of a partnership with Shopify. All Shopify merchants can now pin ‘Rich Pins’ on to Pinterest, which syncs images and info on items to availability in the vendors’ store. It consequently makes shopping via Pinterest easier, and does other nifty things such as emails the person who ‘pinned’ a Rich Pin, if that item has been reduced in price.

Are social media channels finally cooking up a viable remedy to their monetisation issues, or are these acquisitions and partnerships merely a recipe for disaster? Only time will tell, once these technologies have been fully onboarded - but it sure looks like the process is on its way to being streamlined.

Reported by Anna Abrell

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Topics: TapCommerce, Cardspring, pinterest, Acquisitions, startups, facebook, google, twitter, social media, Weekly Stories, google hangout, social commerce, shopify

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