Weekly Stories

How technology helps brands do social good

Posted by Claire Healy on Jan 28, 2015 12:09:48 PM

More than 85% of millennials correlate their buying decisions to the responsible efforts a brand is making. Moreover, their willingness to recommend a given brand to others also increases in tandem with a brand’s goals towards doing social good. With an affluent, younger generation spelling it out loud that they want capitalism-with-a-conscience, luxury fashion brands can no longer afford to ignore the trend towards social good models. So who in the fash pack has listened to the millennials’ message so far – and how does technology help the cause of fashion’s leading B-corporations and environmentally friendly brands?

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Topics: millenials, Raven +Lily, warby parker, social good, Weekly Stories, sadvertising, B-Corporations

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