Weekly Stories

Nordstrom’s Service-Only Store, LA

Posted by Stefanie Dorfer on Oct 26, 2017 12:38:49 PM

Pushing the envelope for a service-led retail economy where selling assistance is as valuable as vending products, luxury American department store chain Nordstrom has opened a prototype concept store in Los Angeles that offers nothing but professional services.

Read More

Topics: Pop-up Shop, retail

Beyond-Product Pop-Up Stores

Posted by Rebecca Thomson on Oct 11, 2017 2:28:36 PM

Two UK department stores have recently launched pop-ups that seek to push beyond promoting products or even the brands behind the spaces. Instead, they’re making grander social statements – reframing the purpose of transient brand spaces in the process.

Read More

Topics: Pop-up Shop, retail

ShopWithMe: Responsive Pop-Up Store Space

Posted by Katie Baron & Chloe Saunders on Sep 9, 2016 5:18:30 PM

US concept ShopWithMe is devised as an affordable solution for brands looking to excite consumers with interactive design and glimpses of personalisation. The portable, tech-enhanced pop-up store is reflective of the shift towards downsized retail destinations and omni-focused smart stores.

Read More

Topics: retail, Weekly Stories

Seducing the Customer Back to Bricks and Mortar

Posted by Grace Howard on Aug 26, 2016 5:04:54 PM

We constantly hear that the future of retail lies online – but does it really? That’s the question many retailers have been left to ponder over as, while the business of online shopping is booming, a strong case still exists for bricks and mortar stores. For this reason, most retailers offer both online and in-store experiences to their customers, with an increasing number choosing to focus on their physical, rather than virtual, offerings in order to align with a new wave of consumers who seek out ‘experience culture’ and genuine, human interaction.

Read More

Topics: retail, Weekly Stories

Commuter Commerce: Subway Retail Update

Posted by Stefanie Dorfer on Jul 28, 2016 1:22:34 PM

Subterranean retail hubs are booming, especially in countries with harsh climates where controlled environments offer leisure-time respite. But the relatively captive commuter audience has more mileage globally. According to a new report by US property business CBRE (2016), 20% of brands from the Americas, Europe, the Middle East and Africa are now targeting travel hubs as an emerging format of expansion.

Read More

Topics: retail, Weekly Stories, commuting

Everlane Continues Transparency Mantra With Access to New HQ

Posted by Katie Baron & Stefanie Dorfer on Apr 5, 2016 12:24:12 PM

Following several successful honesty-oriented campaigns in 2015, including Pay-What-You-Want Holiday Season Sale and guided Transparency Tours that took consumers around its manufacturing locations, US fashion e-tailer Everlane has lived up to its mantra for Radical Transparency by inaugurating its new San Francisco headquarters with a five-day-long series of public-facing, behind-the-scenes events.

Read More

Topics: retail, Weekly Stories

How Can In-Store Tech Avoid Being Gimmicky?

Posted by Claire Healy on Aug 5, 2015 2:19:41 PM


Image source: John Lewis FOUND

Read More

Topics: John Lewis, Jaegar, in-store technology, e-tailers, retail, luxury retail, Bricks-and-mortar, Weekly Stories

Warhol-Inspired Social Showroom

Posted by Marta Podeszwa & Katie Baron on Jul 29, 2015 10:30:21 AM


Image source: TOG, Sao Paulo

Read More

Topics: Tog, Andy Warhol, Furniture, retail, brazil, Weekly Stories, Showroom

Frank and Oak Embraces Fan-Backed Location Scouting

Posted by Alison Gough & Katie Baron on Apr 14, 2015 7:11:42 PM


Frank & Oak, Montreal

Read More

Topics: frank and oak, menswear, Canadian menswear brand, Canada, retail, Weekly Stories, digital commerce

Heritage With A Social Media Spin: Clarks x WhatsApp

Posted by Samantha Fox & Katie Baron on Apr 10, 2015 7:14:21 PM

Read More

Topics: Clarks, tech, social, socialmedia, fashion, WhatsApp, retail, Weekly Stories, social media marketing, fashion tech, interactive digital, Retailing

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all

Follow Decoded Fashion