Weekly Stories

Watch Retail: Store Openings, USA

Posted by Alison Gough & Katie Baron on Feb 16, 2016 11:09:10 AM

From high visibility storefronts to customisation bars, plus a new wave of European-originated luxury, we highlight the most inspiring recent US watch retail openings.

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Topics: lifestyle brand, Retail Store, Weekly Stories

Nike Goes VIP With Invite-Only Gym for Female Influencers

Posted by Katie Baron & Stefanie Dorfer on Jan 7, 2016 1:02:36 PM

To promote its new advanced performance apparel range for women, Nike has opened an ultra tricked-out showroom and fitness studio in New York called 45 Grand – a reference to its SoHo address. All events and services are by personal appointment only, rendering it more covert club than sports shop.

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Topics: in store experience, Retail Store, Weekly Stories

The North Face: Lifestyle Playspace

Posted by Marta Podeszwa & Katie Baron on Nov 17, 2015 9:30:33 AM

Image source: Green Room Design

American outerwear brand The North Face has created a digitally enhanced, community-focused flagship in London. The store aims to entice the growing number of urban outdoor enthusiasts – according to 2015 research by the Outdoor Industries Association, in the US alone, nearly 50% of outdoor consumers live in or near cities.

Going against the traditional, linear mode of categorisation, the 4,305 sq ft space, conceived by London-based retail consultancy Green Room Design, displays products merchandised according to lifestyles – 'live', 'train' and 'explore'. Numerous video screens display footage of adventurous activities to convey the brand's passion for the great outdoors.

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Topics: The North FAce, Retail Store, Weekly Stories, Flagships

Decoded Fashion Milan Preview: Editor's Video

Posted by Katie Baron on Nov 4, 2015 3:25:46 PM

Video source: Decoded Fashion

Katie Baron, Head of Retail presents a teaser preview of her upcoming presentation for Decoded Fashion's Milan 2015 Summit, Bricks & Bytes: Evolving Into the Smart Store – reviewing themes including adaptive spaces, subtle tech and brand spatial content made for media.

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Topics: retail technology, Retail Store, Weekly Stories, DFMilan

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