As new statistics show that smartphone searches related to fashion retail have continued to rise throughout the second quarter of 2017, it seems that consumers are more on board than ever with the idea of shopping on their phones. Here, we take a look at some brands that are innovatively using mobile and turning it into revenue. Could smartphone-only be the future of how we shop?
As bricks and mortar retail stores struggle to maintain footfall, we examine three brands that are fighting back by trying to encourage consumers to hit the high street by doing things a little differently.
Topics: Retail Store
When shopping online offers efficiency and a wealth of choice, with minimal effort required beyond the tapping in of card details, it’s easy to see why consumers are opting to shop from home rather than head out to the high street. And, now that their potential customers are more than comfortable with e-commerce, new brands can start up quickly by purchasing a domain name. For some however, the lure of the in-store experience has proved too lucrative as digitally born brands make the move to bricks-and-mortar. Here, we look at three companies who’ve gone offline: how are they making it work?
From high visibility storefronts to customisation bars, plus a new wave of European-originated luxury, we highlight the most inspiring recent US watch retail openings.
To promote its new advanced performance apparel range for women, Nike has opened an ultra tricked-out showroom and fitness studio in New York called 45 Grand – a reference to its SoHo address. All events and services are by personal appointment only, rendering it more covert club than sports shop.
Image source: Green Room Design
American outerwear brand The North Face has created a digitally enhanced, community-focused flagship in London. The store aims to entice the growing number of urban outdoor enthusiasts – according to 2015 research by the Outdoor Industries Association, in the US alone, nearly 50% of outdoor consumers live in or near cities.
Going against the traditional, linear mode of categorisation, the 4,305 sq ft space, conceived by London-based retail consultancy Green Room Design, displays products merchandised according to lifestyles – 'live', 'train' and 'explore'. Numerous video screens display footage of adventurous activities to convey the brand's passion for the great outdoors.
Video source: Decoded Fashion
Katie Baron, Head of Retail presents a teaser preview of her upcoming presentation for Decoded Fashion's Milan 2015 Summit, Bricks & Bytes: Evolving Into the Smart Store – reviewing themes including adaptive spaces, subtle tech and brand spatial content made for media.