Weekly Stories

Black Friday Week 2015: What to Expect

Posted by Grace Howard on Nov 26, 2015 12:02:35 PM


Image source: ShopStyle

Black Friday hysteria has well and truly arrived, with some discounts starting even earlier than expected. We’ve taken a look at how retailers are handling one of the biggest shopping events of the year, from tech-enhanced in-store experiences to websites that will help shoppers scope out the best deals.

ShopStyle creates new website

As Black Friday and Cyber Monday gain traction year after year, ShopStyle has devised a means of filtering through all the promotions so shoppers can find the best daily deals. The shopping comparison website has designed a site dedicated to holiday promotions. Updated daily by ShopStyle editors, the site collaborates with 1,400 fashion retailers aiming to present the “best of the best” deals to its users.

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Topics: pinterest, black friday, retailers, cyber monday, department stores, Weekly Stories, shopstyle, online commerce

DECODING DATA

Posted by Claire Healy on Mar 5, 2015 5:10:56 PM

How can retailers decode a world of customer data in today’s marketplace? This is just one of the questions that our 2015 London Summit will be asking when it hits Kings Cross on May 20-21. Targeting consumers’ needs across a multitude of channels has evidently become an urgent issue for fashion retailers in the last year, but knowing how to actively engage users through a personalized experience is easier said than done.

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Topics: e-commerce, tech, digital marketing, retailers, fashion, retail, Digital Innovation, Weekly Stories, digital commerce, Consumer Data, fashion tech, Online Shopping, farfetch

Social Media Tips From Model Coco Rocha

Posted by Stephanie Cain on Feb 5, 2013 1:55:36 PM

Coco Rocha is a role model for social media, but also a teacher, leading classes on social media best practices for other fashion models. She shares her top three tips with us, lessons that work for tech founders, fashion designers, retailers and individuals who love and work with style, fashion and e-commerce.

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Topics: marketing, model, style, e-commerce, retailers, twitter, fashion, social media, coco rocha, retail, branding, Weekly Stories, instagram, tumblr

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