| River Island

icon icon icon icon icon

EVENTS
- SUMMITS
- AWARDS
- MEETUPS
- HACKATHONS
WHY DECODED FASHION?
GET INVOLVED
- Attend
- Partner
- Speak
BLOG | CONTENT
ABOUT

Weekly Stories

How Can Technology in Fashion Get Beyond the Gimmicks?

Posted by Claire Healy on Apr 16, 2015 8:46:00 PM

Tweet

Image source: www.rebeccaminkoff.com

Subscribe to Email Updates

Posts by Topic

Weekly Stories (312)
fashion (41)
social media (32)
retail (24)
tech (23)
wearables (21)
ecommerce (20)
fashion tech (18)
technology (17)
e-commerce (15)
instagram (14)
Retailing (13)
Innovation (12)
startups (12)
Online Shopping (11)
beauty (11)
mcommerce (11)
omnichannel (10)
sxsw (10)
apps (9)
decoded fashion (9)
hackathon (9)
mobile (9)
Apple Watch (8)
Fashion Hackathon (8)
Wearable Technology (8)
twitter (8)
ASOS (7)
NYFW (7)
app (7)
burberry (7)
wearable tech (7)
augmented reality (6)
google (6)
london fashion week (6)
DFMilan (5)
Flagship Stores (5)
Near-Field Communication (NFC) (5)
amazon (5)
luxury retail (5)
marketing (5)
millenials (5)
pinterest (5)
AllSaints (4)
John Lewis (4)
Kovert designs (4)
London Summit (4)
MBFW (4)
Mobile App (4)
Personalisation (4)
Retail Store (4)
Startup Competition (4)
department stores (4)
digital marketing (4)
google glass (4)
in-store technology (4)
intel (4)
menswear (4)
metail (4)
mobile apps (4)
mobile commerce (4)
nordstrom (4)
snapchat (4)
social commerce (4)
social media marketing (4)
style.com (4)
topshop (4)
virtual reality (4)
42 (3)
CES (3)
DFNYC (3)
Decoded Fashion Forum (3)
Decoded Fashion London (3)
Fashion Technology (3)
Gucci (3)
L'oreal (3)
Myf Ryan (3)
Q&A (3)
Smartwatch (3)
Under Armour (3)
Wirewax (3)
apple (3)
bloggers (3)
customer service (3)
digital (3)
digital media (3)
facebook (3)
fashion dashboard (3)
fashion week (3)
flagship (3)
harvey nichols (3)
henry holland (3)
in store experience (3)
kickstarter (3)
lifestyle brand (3)
luxury (3)
lyst (3)
m-commerce (3)
meetup (3)
new york fashion week (3)
omni-channel (3)
periscope (3)
reformation (3)
retailers (3)
startup (3)
sustainability (3)
tumblr (3)
westfield (3)
youtube (3)
#FashionFutures (2)
3D Printed Clothing (2)
3D printing (2)
Android Wear (2)
Artificial intelligence (2)
B2B (2)
Beacon Technology (2)
Beauty Technology (2)
Berlin (2)
Birchbox (2)
Camera Nazionale della Moda Italiana (2)
Chanel (2)
Coachella (2)
Cuff (2)
Decoded Fashion New York (2)
Digital Innovation (2)
Fashion Hacked Gallery (2)
Fashion Pitch (2)
Fashion Tech Talk (2)
Fits.me (2)
Hussein Chalayan (2)
Jon Lou (2)
LC:M (2)
LFW (2)
LikeToKnow.It (2)
Luxury Fashion (2)
Makeup Genius (2)
Milan Fashion Week (2)
Nike (2)
Oculus Rift (2)
Omnichannel strategy (2)
Paris (2)
Rachel Roy (2)
Selfridges (2)
Sizing solutions (2)
Smartwatches (2)
Spring (2)
Subscription Service (2)
TapCommerce (2)
Techcrunch (2)
The Net Set (2)
Thinx (2)
VR (2)
Virtusize (2)
W Magazine (2)
Wearables Competition (2)
Wowcracy (2)
Zac Posen (2)
akqa (2)
alibaba (2)
analytics (2)
avant-garde (2)
beauty app (2)
beauty influencers (2)
black friday (2)
branding (2)
british fashion council (2)
business insider (2)
china (2)
coco rocha (2)
coveted (2)
customisation (2)
dfmeetup (2)
digital commerce (2)
dior (2)
dirk standen (2)
emerging designers (2)
farfetch (2)
fashion futures awards (2)
fashiontech (2)
finalists (2)
fitness trackers (2)
gap (2)
hospitality (2)
ibm (2)
in-store (2)
influencers (2)
justin cooke (2)
kate spade (2)
kenzo (2)
live streaming (2)
livestream (2)
london (2)
loyalty app (2)
matchesfashion (2)
milan (2)
mona (2)
net-a-porter (2)
online (2)
polyvore (2)
rebecca minkoff (2)
retail technology (2)
sephora (2)
shopify (2)
shoppable content (2)
shopstyle (2)
showcase (2)
social (2)
social discovery (2)
socialmedia (2)
store concept (2)
style (2)
subscription (2)
swatchit (2)
swirl (2)
vloggers (2)
yoox (2)
365 Looks (1)
3D (1)
3D Printed Shoes (1)
3D augmented reality mirrors (1)
3d printed (1)
42 Debut (1)
API (1)
APIs (1)
ASAP54 (1)
AW13 (1)
Acquisitions (1)
Activité (1)
Ada + Nik (1)
Adafruit (1)
Adore Me (1)
Aesop (1)
Alan Tisch (1)
Alice Wang (1)
Aliexpress (1)
Amazine (1)
America's Next Top Model (1)
Amy Puliafito (1)
Andy Warhol (1)
Anrealage (1)
Apple Pay (1)
Artefact Group (1)
Avatars (1)
Avenue 32 (1)
B&B (1)
B-Corporations (1)
BFC/Vogue Fashion Fund (1)
Barclays (1)
Beacons (1)
Bealder (1)
Beautiful Function (1)
Beautiful Me (1)
Beauty Store (1)
Becky Stern (1)
Befittd (1)
Before the Label (1)
Ben Jones (1)
Beta Grand (1)
BitFash (1)
BitPremier (1)
Bitcoin: The Future of Money (1)
Bitnet (1)
Bitpay (1)
Blippar (1)
Bobbi Brown (1)
Bodi.me (1)
Body Scanning (1)
Bombfell (1)
Bragi (1)
Bread & Butter (1)
Bricks-and-mortar (1)
BuoyUp (1)
CFDA (1)
Canada (1)
Canadian menswear brand (1)
Canvas (1)
Cardspring (1)
Caroline Rush (1)
Cathy Han (1)
Charlotte Olympia (1)
Chatbots (1)
Chris Morton (1)
Christmas campaigns (1)
Christopher Kane (1)
Chromat (1)
Cinematique (1)
Clarks (1)
Coinbase (1)
Cole Haan (1)
Community (1)
Competition (1)
Concept Clothes (1)
Consumer Data (1)
Contactless Jacket (1)
Cortexica (1)
Coufenzi (1)
Craftsmanship (1)
Creative Director (1)
Cross-device shopping (1)
Cryptocurrency (1)
CuiteCircuit (1)
Cusp by Neiman Marcus (1)
Customer-Centric (1)
Custora (1)
CuteCircuit (1)
DF Meetup (1)
DF NYC Summit 15 (1)
DFNY (1)
DGAG (1)
Daniel Bobroff (1)
Davide Turco (1)
Decoded Fashion @ SXSW (1)
Decoded Fashion Hackathon (1)
Decoded Fashion London Summit (1)
Decoded Fashion Meetup (1)
Decoded Fashion Milan (1)
Decoded Fashion Milan Summit (1)
Decoded Fashion NYC (1)
Decoded Fashion NYC Global Summit (1)
Decoded Fashion Summit (1)
Departure (1)
Depop (1)
Discovery (1)
Discovery Commerce (1)
Displair (1)
Distribution (1)
Dominic Frisby (1)
Dublin (1)
E-Ink watch (1)
E-brand (1)
E-tailer (1)
El Corte Inglés (1)
Email Marketing (1)
Erik Lautier (1)
Estimote (1)
Fab (1)
Fabric Circuit Boards (1)
Factory Berlin (1)
Fall 2013 (1)
Fashion App (1)
Fashion Discovery Labs (1)
Fashion Forward (1)
Fashion Magazines (1)
Fashionista.com (1)
Fashionotes (1)
Federico Marchetti (1)
Fidelma Healy (1)
FireTech Camp (1)
Flagships (1)
Flixel (1)
Fossil (1)
Frank & Oak (1)
Frockadvisor (1)
Function (1)
Funding (1)
Furniture (1)
Fyodor Golan (1)
Gareth Pugh (1)
Gemma Ebelis (1)
Gilt Ireland (1)
Givenchy (1)
Glamour magazine (1)
Glofaster (1)
Go Crowdfund Britain (1)
GoCoin (1)
Google Glass Basecamp (1)
Gyft (1)
HappyBeacon (1)
Hashbag (1)
Heal's (1)
Hogan (1)
Holiday Season (1)
Holition (1)
Homepage (1)
House of Holland (1)
I Am La Mode (1)
INcubes Accelerator (1)
IT technology (1)
Iceberg (1)
Immediate Return (1)
Indiegogo (1)
Infographic (1)
Innovate7 (1)
Intelligent Headset (1)
Interconnected (1)
JD (1)
JW Anderson (1)
JW Hotel (1)
Jack Threads (1)
Jaegar (1)
Jane Reeve (1)
Japan (1)
Jen Rubio (1)
Joyfit (1)
Kairos (1)
Kings Place (1)
Kiroco Touch (1)
Kiwi Move (1)
Kiwi Wearable Technologies (1)
Kiwi Wearables (1)
Klever Kenzo (1)
LC:M Ambassadors (1)
LCST (1)
LUISAVIAROMA (1)
La Moda (1)
LaDoubleJ (1)
Lacoste (1)
Lauren Sherman (1)
Lee Epting (1)
Liberty London (1)
LiketoKnow:It (1)
Line App (1)
Linjer (1)
Lisa Bridgett (1)
London College of Fashion (1)
Lord & Taylor (1)
Louboutinize (1)
Loyalty Perks (1)
Luevo (1)
Lulu Guinness (1)
Lyle & Scott (1)
MGSM (1)
MICA (1)
MR PORTER (1)
Machina (1)
Make It Wearable (1)
Make-up (1)
Makeup (1)
Mark Weldon (1)
Mary Beech (1)
Massimiliano Pipolo (1)
Matthew Woolsey (1)
Meet My Designer (1)
Memebox (1)
MemoryMirror (1)
Mentor (1)
Michael Kors (1)
Mighty Cast (1)
Mike Butcher (1)
Miki Dvic (1)
Millie Mackintosh (1)
MiniLuxe (1)
Minus-8 (1)
Misfit (1)
Miss Sixty (1)
Miu Miu (1)
Mobile Payment (1)
Mobile strategy (1)
Modelling Agencies (1)
ModiFace (1)
Moondial (1)
Moto360 (1)
Movo Wave (1)
Mulberry (1)
Multi-channel retailing (1)
MyWardrobe.com (1)
NRF (1)
Natalie Massenet (1)
Negative Underwear (1)
Net-A-Porter Group (1)
Nike Fuelband (1)
Nike+ Fuelbox (1)
NikeID (1)
Not Just A Label (1)
NudeAudio (1)
Nuji (1)
OMsignal (1)
OTB Group (1)
Olive (1)
Olivia Kim (1)
Online Retail (1)
Overstock (1)
PFW (1)
Parasol Island (1)
Parcel Pods (1)
Parsons The New School For Design (1)
Partnership (1)
Pauline van Dongen (1)
People+ (1)
Pepe Jeans (1)
Perch Interactive (1)
Philips (1)
Pia Stanchina (1)
Pintrest (1)
Polyera (1)
Primark (1)
Printemps (1)
Projection-mapping (1)
Provenance (1)
Pucci (1)
Puma (1)
Purple locket (1)
QDesigns (1)
Queueco (1)
RXActive (1)
Rakuten (1)
Rakuten Linkshare (1)
Ralph Lauren Polo (1)
Raven +Lily (1)
Recycled (1)
Reebok (1)
Reeds Jewelers (1)
Renzo Rosso (1)
Retail Next (1)
Reward Style (1)
River Island (1)
Rory Caren (1)
Rosanna Falconer (1)
SHOWstudio (1)
SS15 (1)
SXstyle (1)
Samsung Gear (1)
San Francisco (1)
Seoul (1)
ShopperTrak (1)
Showroom (1)
Showrooming (1)
Showroomprive (1)
ShuffleHub (1)
Silent Assembly (1)
Silicon Valley (1)
Simon Collins (1)
Size ASOS (1)
Sizing software (1)
Skully Helmets (1)
Smart Gloves (1)
Smart Textiles (1)
Smartphone App (1)
Snap Fashion (1)
SnapWatch (1)
Social Networks (1)
Software Solutions (1)
South Korea (1)
South by SouthWest (1)
Spinali Design (1)
Sportswear (1)
Stefano Rosso (1)
Stella McCartney (1)
Stelle Audio (1)
Storpal (1)
Storytelling (1)
Style-Eyes (1)
Stylect (1)
Stylight (1)
Stylus Fashion (1)
Summit (1)
Sustainable Fashion (1)
Svpply (1)
Swipecast (1)
Tagpoints (1)
Taobao (1)
Tech Fashion (1)
The British Fashion Council (1)
The Dandy Project (1)
The Hobbyists (1)
The Line (1)
The North FAce (1)
The Simplistic Man (1)
The Working Group (1)
Third Love (1)
This Fellow (1)
Thomas Rankin (1)
Tmall (1)
Tog (1)
Tom Ford (1)
Toronto (1)
True Fit (1)
Trunk Club (1)
Tunepics (1)
Twirkle Shirt (1)
Twitter Mirror (1)
US Open (1)
Uber (1)
Uber Rush (1)
Underthings (1)
Underwear (1)
Underwearsociety (1)
UpNext (1)
User-generated content (1)
Valentines Day (1)
Versace (1)
Vestiaire Collective (1)
Viawear (1)
ViewAR (1)
Villoid (1)
Virtual Fitting Room (1)
Visual Search (1)
Vogue Italia (1)
WIRED (1)
Watches (1)
Wayra Academy Dublin (1)
Wearable Payment (1)
Wearable Technology Show (1)
WearableTech (1)
Wellbeing (1)
WhatsApp (1)
Whithings (1)
Y Combinator (1)
YSL Beauté (1)
Yves Saint Laurent (1)
Zalando (1)
Zappos (1)
Zara (1)
adidas (1)
advertisement (1)
affiliate program (1)
angela ahrendts (1)
app purchase (1)
apple music (1)
archive (1)
art (1)
asseenonme (1)
bPay (1)
baguette bag (1)
barney's (1)
beauty retail (1)
bib+tuck (1)
bionym (1)
bitcoin (1)
bonobos (1)
brand experience (1)
brazil (1)
calvin klein (1)
campaigns (1)
capsule collection (1)
careers (1)
catwalk (1)
ceo (1)
chirpify (1)
christian dior (1)
christian louboutin (1)
christmas (1)
coach (1)
combat gentlemen (1)
commerce (1)
communications (1)
commuting (1)
conde nast (1)
couture (1)
crowdfunding (1)
curated subscription (1)
customer experience (1)
cyber monday (1)
designers (1)
dkny (1)
donna karan (1)
e-Pitti (1)
e-tail (1)
e-tailers (1)
e-tailing (1)
editorial fashion experience (1)
elle (1)
emerging market (1)
enterprise startup (1)
entrepreneurs (1)
etailing (1)
fabrics (1)
fashion designer (1)
fashion industry (1)
fashion retail (1)
fashion retailer (1)
fashionista (1)
festival (1)
finery london (1)
firstmark capital (1)
fit technology (1)
fitbit (1)
fitness (1)
fleur du mal (1)
flexible display (1)
founders (1)
frank and oak (1)
gilt groupe (1)
google hangout (1)
grabble (1)
h&m (1)
haute couture (1)
heat mapping (1)
hunter (1)
iWatch (1)
ibeacons (1)
img (1)
interactive digital (1)
interior design (1)
iphone (1)
iris van herpen (1)
jawbone (1)
job (1)
kapture (1)
le numa (1)
le tote (1)
leap motion (1)
limited edition (1)
lingerie (1)
live stream (1)
london collections: men (1)
macy's (1)
made fashion week (1)
mallzee (1)
marc jacobs (1)
marketing executive (1)
mary katrantzou (1)
mary katranzou (1)
matthew williamson (1)
maybelline (1)
mc10 (1)
meerkat (1)
merger (1)
meundies (1)
milk studios (1)
mobile shopping (1)
mobile shopping app (1)
mobile shopping experience (1)
mobile technology (1)
moda operandi (1)
modalyst (1)
model (1)
motorola (1)
music (1)
music festival (1)
neiman marcus (1)
new york (1)
nokia (1)
online commerce (1)
online content (1)
online retailers (1)
opening ceremony (1)
paris fashion week (1)
partnerships (1)
philippe von borries (1)
photo sharing app (1)
pitch (1)
pitches (1)
poshmark (1)
puls (1)
rachel tipograph (1)
radian 6 (1)
ralph lauren (1)
recycling (1)
refinery 29 (1)
refinery29 (1)
rent the runway (1)
retail conept (1)
retail tech (1)
rewardStyle (1)
rightster (1)
rohan deuskar (1)
sadvertising (1)
samsung (1)
scott dadich (1)
shop (1)
shoppable (1)
silvia fendi (1)
social community (1)
social engagement (1)
social good (1)
social network (1)
soldsie (1)
spotify (1)
startup village (1)
steven kolb (1)
stories (1)
stylitics (1)
swarovski (1)
swimwear (1)
targeted experience (1)
tech founders (1)
the runthrough (1)
the shoplift (1)
tinder (1)
tokyo (1)
tommy hilfiger (1)
topshopstyle (1)
tory burch (1)
tradeshows (1)
true & co (1)
uri minkoff (1)
user experience (1)
vblogger (1)
vfiles (1)
victoria beckham (1)
video (1)
vintage (1)
vrAse (1)
warby parker (1)
wearable (1)
web (1)
will.i.am (1)
winner (1)
wonderluk (1)
zaha hadid (1)

see all

Follow Decoded Fashion

FASHION
MEETUPS
EVENTS
STARTUPS

NEWS
GET INVOLVED
ABOUT
CONTACT

FOLLOW

icon icon icon icon icon

Weekly Stories

How Can Technology in Fashion Get Beyond the Gimmicks?

Subscribe to Email Updates

Recent Posts

Posts by Topic

Follow Decoded Fashion

SUBSCRIBE TO THE NEWSLETTER