Weekly Stories

How Can Wearables Win Over the Fashion Industry?

Posted by Grace Howard on Dec 11, 2015 4:42:08 PM

With Apple seemingly determined to push the Apple Watch into fashion territory by collaborating with the likes of Hermès, it would be easy to think that wearables are only set to rise in the ranks of the fashion world. Thus far, however, most attempts at ‘stylish’ wearables have fallen flat, with common complaints being that they’re too gimmicky, impractical or simply unattractive. But in a new partnership with Barclaycard’s bPay, Topshop has created a line of accessories that utilise contactless payment technology and – most crucially to the style-savvy consumer – look current, fun and unassuming all at the same time.

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Topics: Smart Textiles, Near-Field Communication (NFC), wearables, Weekly Stories

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